In this episode of FlowZone, I sit down with Natasha Marcello—entrepreneur, leader, and co-founder of For Keeps Merch and the WIBS podcast, which amplifies the voices of women in business.

Natasha shares her raw and powerful journey—from navigating toxic workplaces and battling imposter syndrome to building multi-million dollar brands and redefining success on her own terms. She opens up about the reality of entrepreneurial pivots, the impact of mentorship and networks, and how she turned a failing business into a thriving enterprise during the pandemic.

If you’ve ever struggled with self-doubt, career transitions, or finding your purpose, this conversation will leave you inspired and empowered

00:00 — Natasha Marcello: Her Story & Why She Started For Keeps

04:30 — From Startup to Business Success

10:15 — Pivoting During the Pandemic

15:40 — Selling a Business & Facing the Challenges of Acquisition

22:05 — The Reality of Women in Business

28:30 — Overcoming Imposter Syndrome & Finding Confidence

35:45 — The Power of Mentorship & Networks

41:20 — What’s Next for Natasha & Four Capes

45:00 — The Importance of Building a Strong Team

50:30 — Lessons from Navigating Corporate Culture

55:10 — Entrepreneurship vs. Traditional Career Paths

Follow Natasha Marcello

LinkedIn: https://au.linkedin.com/in/natashamarcello

Instagram: https://www.instagram.com/natashamarcello

Check out For Keeps and WIBS:

Website: https://forkeepsmerch.com.au

WIBS Podcast: https://www.instagram.com/thewibspod

Follow Mark Kentwell

Instagram: https://www.instagram.com/mark_kentwell

TikTok: https://www.tiktok.com/@mark_kentwell

LinkedIn: https://www.linkedin.com/in/markkentwell1