Wunderkind’s identity enrichment strategy advances user identification, ensuring advertisers and publishers gain a competitive edge in today’s privacy-focused market. By integrating with The Trade Desk’s Unified ID 2.0 (UID 2), Wunderkind enables personalized and privacy-compliant targeting, setting a new benchmark in digital advertising.

• UID 2 Integration: Our collaboration with UID 2 builds a trust-centered ecosystem that aligns with privacy laws like GDPR and CPRA, enhancing addressability, cross-device tracking, and ad performance for advertisers.
• Advertiser Benefits: UID 2 improves targeting accuracy, enables cross-channel reach, and supports advanced personalization while ensuring user consent, increasing both relevance and match rates for campaigns.
• Publisher Advantage: Publishers benefit from a consistent identity framework that replaces third-party cookies, boosts ad monetization, and maintains control over user data consent.
• LiveRamp Collaboration: Integrating with LiveRamp, Wunderkind enhances identification rates, offering up to an 8% improvement, ensuring our clients remain competitive by reaching broader and better-defined audiences.
• Privacy and Compliance Focus: UID 2 enables privacy-first CRM data integration and user control, allowing advertisers to build consumer trust and drive effective engagement.

Through these strategic partnerships and Wunderkind's extensive network of publishers, our enriched identity framework empowers advertisers and publishers to maximize ad relevance, achieve better campaign insights, and maintain compliance, securing a future-proofed approach to digital advertising success.