Patrick Doohan is a successful leader of sales and marketing teams. He's a director of business development at Experiment 27. Working with Fortune 500 companies and startups, his strategies drive revenue and profit. Patrick combines direct response marketing in combination with traditional sales to maximize success. He attributes much of his success to leveraging the 80/20 principle. Recently Patrick has been recognized as a Best Seller in Freelance Sales for his course “How to Dominate Freelancing” (on Udemy.com) with over 15,000 students and hundreds of written 5 star reviews.   In this episode you'll learn:

• [00:25] What's Patrick's title at Experiment 27?
• [01:10] Why Patrick loves working at Experiment 27?
• [01:40] How did sales team change since Q3 at Experiment 27?
• [03:00] How to tackle new sales channels?
• [04:40] Why x27 isn't a billion dollar company?
• [10:00] How is x27 pivoting its sales approach?
• [10:50] How to onboard sales people on the account based model approach?
• [12:40] How x27 connects with its target market?
• [13:50] What has Alex learned from stand-up comedy that you can apply to sales?
• [17:03] How to onboard a new salesperson?
• [21:01] How to assign jobs to the sales team?
• [23:28] How to split up the leads between the sales people?
• [24:35] What is in store for Q1 of 2018 for x27?

Links mentioned:

• Experiment 27

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