Thinks Out Loud: E-commerce and Digital Strategy

How You Can Make Digital Do Your Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)


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How You Can Make Digital Do Your Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283) – Headlines and Show Notes
Face-to-face doesn't work when we're all wearing face masks, right? And data shows that customers increasingly rely on digital to solve their problems. The question is is digital solving problems for your business? For far too many companies, the answer is "no." Which is exactly the opposite of what you want — what you need — right now. So, how can you make digital do your heavy lifting in difficult times? That's the topic of this week's Thinks Out Loud podcast episode.
Want to learn more? Here are the show notes for you:
Relevant Links – How You Can Make Digital Do the Heavy Lifting in Difficult Times (Thinks Out Loud Episode 283)
Customers are using digital; but it isn’t doing the job

* Web traffic going up
* Deal flow slowing down

* HubSpot data Benchmark Data: How COVID-19 Is Impacting Sales and Marketing Performance [Updated Weekly]
* Within.co Retail Pulse https://go.within.co/retail-pulse/
* Morning Brew
* Forecasting RevPar And Occupancy During An Era Of Uncertainty
* Fantastic thread from Adam Singer on Twitter talking about how Pinterest, Wayfair and others are crushing it

*

Any consumer internet company that doesn't absolutely crush top of funnel user metrics this quarter may be in deep trouble. Everyone is stuck inside/staring at screens. If your brand isn't winning here there may be existential problems (save for certain sectors, understandably).
— Adam Singer (@AdamSinger) March 29, 2020






State and national governments plan to reopen their economies

* Israel has a plan to open up the economy
* The Western Pact (California, Washington State, Oregon) and a coalition of 6 Northeastern/Mid-Atlantic states are working on plans as well
* Cruise ship bookings for 2021 are already on the rise despite multiple COVID-19 outbreaks

What does this mean? Your website isn't doing its job

...more
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Thinks Out Loud: E-commerce and Digital StrategyBy Tim Peter

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