162 – How You Can Unleash the Power of Data to 10X Your Partner Growth!

An Ecosystem Tech Leader Joins Ultimate Guide to Partnering®

I welcome back a woman channel tech stack pioneer trailblazing enterprise co-selling with iconic brands. Cassandra Gholston is the CEO of PartnerTap. Cass and I discussed why she founded PartnerTap and why leading organizations like Concur Genesis, ADP LogMeIn, and LastPass chose their solution. We also discuss the woman entrepreneur movement #fempire and how technology partners can take advantage of a free offer from PartnerTap. In this episode, Cass shares how you can unleash the power of data to 10X your partner growth!

In Cassandra's words

Cassandra Gholston is the CEO of PartnerTap, a partner ecosystem platform that identifies new logo opportunities with each partner. PartnerTap is the leading solution for enterprises that drive revenue through and with partners. Customers include ADP, SAP Concur, Hewlett Packard Enterprise, and Genesys.

What You’ll Learn in this Episode

* How PartnerTap pioneered and defined a category. (2:33)* What PartnerTap is and is not (8:31)* How do iconic brands unleash their potential with PartnerTap? (10:12)* How you can take advantage of a free offer (15:25)* How she thrives as a woman entrepreneur and founder (17:06)* The new energy around Ecosystems and technology (23:08)

Quote From This Episode

"There's a case study about to be released from one of our customers, LastPass, who is moving to a partner-led or channel-led strategy. Their question was, "how do we do this?" How do we understand where our top partners have the customer base to our top prospects or two prospects that we don't even have in our database? And so, using the PartnerTap technology, they literally within minutes generated 15,000 opportunities. They took that data and said, "we've got to hire a BDR team to go Cosell!"

Episodes featuring Partner Ecosystem Leaders and Experts.

153 – Janet Schijins – Ecosystems & Megacosm

150- Celebrating 150 Amazing Episodes with a Five-Timer Guest, Jay McBain

149 – WTF is an Ecosystem? And How Partner Hacker helps tech companies PartnerUp with Jared Fuller

139 – How Can Technology Partners Organize for Success around Go to Ecosystems? with Allan Adler.

132 – How to Achieve Your Greatest Results in 2022 – Part Two – Ecosystems with Jay McBain.

136 – How Can Partners Achieve Their Greatest Results Through Marketplaces? With Jake Swenson, VP of Microsoft.

116 – Helping ISVs Accelerate Meaningful Revenue with the Cloud Providers through Marketplaces with Sanjay Mehta of Tackle.io 115 – Creating Value to Innovative Routes-to-Market with Precise Industry and Customer Solutions – with Oguo Atuanya, Microsoft GM for Scale Partners.

114 – Cloud Wars Ranks the Most Influential Cloud Vendors During This Rapid Transformation – with Bob Evans,