Shifts in market behavior are an inevitable part of business. When that shift happens to be forecasted as any kind of economic downturn, people can get a little squirrely. 

You know what squirrels can’t stand? Information!

Today, we’re talking about the ways in which your business can continue to grow – even thrive – during a recession. And it all comes down to understanding DAVE.

No, this DAVE is not your friendly, and mildly helpful next-door neighbor. 

It’s an acronym for: 

• Discern
• Adapt
• Value
• Empathize

Learning to integrate these skills into your business is key to thriving in an economic downturn.

Quick overview of what we cover: 

• Why looking for opportunity vs. disaster is your discernment tell 
• How to kick confirmation bias to the curb using data analysis and objective intuition 
• How to tell if you’re thinking with your Magic Brain or your Logic Brain
• How to find more ways for people to say, ‘yes’ (and why this does NOT mean lowering your prices)
• Why adaptation → innovation → trendsetting
• How adding value, valuing your people, and expressing your own value changes in a recession
• When to use “I understand” statements to influence purchasing (and when they come off as icky manipulation)
• The important ways DAVE informs your #Why

RESOURCES: 

• Click here to join Adriane’s Scalable Foundations Membership
• Click here to get on the waitlist for Sustainable Growth Lab
• Click here to work with Adriane and the Soulpreneur Agency

LET’S CONNECT: 

• Follow Soulpreneur: @soulpreneur_co
• Follow Sustainable Scaling: @sustainablescaling 
• Follow Adriane @adrianegalea
• Visit the website: soulpreneur.co

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Loved this episode? If you leave a review or share it with your friends on social, my team will send you a copy of one of our favorite business resources! Take a screenshot and email it over to us at [email protected] or DM it to @sustainablescaling

This episode was first published at SustainableScaling.co/033

Resources:

• Predictable Sales: a secret podcast around making predictable – even daily – sales
• Your First 10 Sales: a secret podcast perfect for if you're not making consistent sales yet

Connect with Adriane:

• Adriane's Instagram
• Visionaries' Instagram
• Adriane's LinkedIn
• Visit the Visionaries website

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