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Most customers do not go from discovery to purchase in one straight line. They compare options, check reviews, watch videos, look for outside opinions, and increasingly use AI to speed up early research. In this episode, we look at how people actually make buying decisions today and the one thing that matters more than any single platform—and what that means for the content brands create.

Full article: https://techhelp.ca/how-customers-decide-to-buy/

Features AI-generated narration.