In the nonprofit world, content is king. It's what emotionally connects your cause to your audience, helping you retain current supporters - and find new ones. In today's episode, Cindy covers three key aspects of your nonprofit's content: how to audit what you have to make sure it is current and fresh; how to create new content (even if you feel there are no new ways to tell your story); and how to leverage that content throughout all your platforms to make sure you reach your target audiences and continue the process of building trust and credibility.