App Marketing Secrets

How YouTube Sold to Google for $1.65 Billion


Listen Later

There are over 7 billion video views on YouTube every single day. However, this 1.65-billion-dollar app wasn’t the first of its kind or even the first to market.

In this episode, Sean shares exactly how this video streaming platform surpassed its competitors and took over the market, and how you can apply the exact same steps to your app business.

Show Highlights Include:

  • What actually happens to apps that are first to market [2:00]
  • The reasons YouTube was nearly 20X more successful than Vimeo [3:38]
  • How YouTube surpassed Vimeo in user traffic [4:08]
  • What Chad Hurley says YouTube’s greatest attribute was [5:02]
  • How exactly YouTube got that early distribution advantage [6:10]

Need help marketing your app?

Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.

https://www.preapps.com/app-marketing-services/podcast-optin

Mentioned on the Show:

  • Ep #17: How Airbnb, Uber, and Dropbox Went Viral
...more
View all episodesView all episodes
Download on the App Store

App Marketing SecretsBy Sean Casto