App Marketing Secrets

Have you ever wondered how billion-dollar mobile apps reach extraordinary growth in such short periods of time? The truth is, extraordinary growth can only be achieved with extraordinary focus. 

In this episode, Sean shares the importance of focus when creating a successful mobile app business and how you can leverage, maximize, and strengthen yours. 

Show Highlights:

• The real chokeholds for any mobile app business [1:22]
• Why strategy is the easy part and execution is much harder [2:32]
• The surprising factor holding most app business owners back [3:08]
• Why your app’s success relies less on features and more on marketing [4:13]
• The 3 crucial types of traffic you need to focus on [5:03]

Need help marketing your app?

Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.

https://www.preapps.com/app-marketing-services/podcast-optin

Most mobile app business owners dream of having their app acquired by one of the tech giants. This dream came true for Fitbit, for a whopping $2.1 billion dollars.

In this episode, Sean shares the 3 fundamental steps Fitbit took to go viral, skyrocket their valuation, and get acquired by Google. If you follow these steps, your mobile app business can do the same. 

Show Highlights Include:

• What Fitbit CEO, James Park, says contributed to their extraordinary growth [1:41]
• Why integrating social platforms isn’t enough to make your app go viral [3:40]
• One blogger’s steamy discovery in Fitbit’s public community data [4:29]
• What James Park wishes Fitbit had done sooner [5:44]
• How Uber, Tinder, and Angry Birds created multiple streams of revenue [6:26]

Mentioned on the Show:

• Ep #22: How to Maximize Revenue of Your Mobile App Business

Need help marketing your app?

Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below. 

https://www.preapps.com/app-marketing-services/podcast-optin

According to MLB Hall of Famer Derek Jeter, to be successful you have to fail 70% of the time. Like in baseball, successful mobile app businesses must consistently fail to achieve greatness.

In this episode, Sean is sharing how incredibly important it is for mobile app CEOs to embrace failure and see it as a step to success. 

Show Highlights Include:

• The secret to Derek Jeter’s success [1:26]
• Are you failing backward or failing forward? [3:08]
• The real reason you’re not getting what you want right now [4:34]
• A simple exercise to try if you’re feeling stuck with your app business [4:56]
• Why you need to look at your mobile app from a new lens [6:10]

Need help marketing your app?

Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.

https://www.preapps.com/app-marketing-services/podcast-optin

What do the CEOs of Twitter, Airbnb, and TikTok all have in common? Besides having billion dollar apps, they each focus on the same three things every single day. 

In this episode, Sean is sharing how you can stop working in your mobile app business and start working on making it wildly successful.

Show Highlights Include:

• The real difference between working in and on your business [1:20]
• The 3 steps Tom Watson took to skyrocket IBM’s growth [3:07]
• Why you are the pilot of your mobile app business [5:30]
• What million-dollar CEOs spend the majority of their time doing [6:07]
• How to get out of the weeds so you can focus on your vision [7:10]

If you’re getting value from these episodes, we would really appreciate you leaving a review on Apple Podcasts. 

Need help marketing your app?

Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.

https://www.preapps.com/app-marketing-services/podcast-optin

95% of apps are free to download. Tinder is one of those mobile apps, yet somehow it makes 120 million dollars in sales per month.

In this episode, Sean is sharing how mega-successful apps like Tinder make millions of dollars without charging per download and the best way to maximize the revenue of your mobile app business.

Show Highlights Include:

• Why the days of offering paid apps will soon be obsolete [1:13]
• The secret to maximizing revenue [2:25]
• What the ultimate goal of a value ladder is [3:29]
• Why you can’t expect users to marry your app after downloading it [4:34]
• The lucrative, exact steps in Tinder’s value ladder [6:47]

Need help marketing your app?

Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.

https://www.preapps.com/app-marketing-services/podcast-optin

If 95% of new mobile apps fail in the first year, how do some apps make it to the top of the charts? New app business owners are being told one massive lie that prevents them from growing.

In this episode, Sean shares what the biggest lie in the mobile app industry is and how you can be part of the 5% of apps that are successful off the bat.

Show Highlights Include:

• The lie you’re being told by the mobile app business industry [1:50]
• How Angry Birds and Candy Crush beat competitors without a superior design [3:58]
• The 2 basic principles of building a successful mobile app business [4:37]
• Where 63% of apps are discovered by users [5:59]
• What the Skyrocket Downloads Method is and how it can revolutionize your app business [6:55]

Need help marketing your mobile app? 

Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.

https://www.preapps.com/app-marketing-services/podcast-optin

There are over 7 billion video views on YouTube every single day. However, this 1.65-billion-dollar app wasn’t the first of its kind or even the first to market.

In this episode, Sean shares exactly how this video streaming platform surpassed its competitors and took over the market, and how you can apply the exact same steps to your app business.

Show Highlights Include:

• What actually happens to apps that are first to market [2:00]
• The reasons YouTube was nearly 20X more successful than Vimeo [3:38]
• How YouTube surpassed Vimeo in user traffic [4:08]
• What Chad Hurley says YouTube’s greatest attribute was [5:02]
• How exactly YouTube got that early distribution advantage [6:10]

Need help marketing your app?

Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.

https://www.preapps.com/app-marketing-services/podcast-optin

Mentioned on the Show:

• Ep #17: How Airbnb, Uber, and Dropbox Went Viral

On average, people use up to 7 apps per day. With all app businesses competing for the same mindshare, having the addictive edge sets you apart.

In this episode, Sean shares what makes an app addictive and how you can get users to return to your app multiple times a day, every day.

Show Highlights Include:

• Why it’s easier to keep a loyal customer than acquire a new one [2:13]
• How successful app businesses link their services to their users’ routines [3:44]
• The real reason more Tinder users haven’t made the switch to Bumble [4:22]
• Why everything Google builds has to pass the Toothbrush Test [5:06]
• The Netflix features that make it indispensable to users [5:47]

Need help marketing your app?

Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.

https://www.preapps.com/app-marketing-services/podcast-optin

Mentioned on the Show:

• How Google Works by Eric Schmidt and Jonathan Rosenberg
• Visit https://www.preapps.com/ for our App Addiction Blueprint

If your app business isn’t doing the disrupting, it will be disrupted. This $30 billion dollar app disrupted the massive credit card industry with an innovation unlike anything used before.

In this episode, Sean shares the two principals you can use in your app business to innovate better than your competition.

Show Highlights Include:

• The unique problem this app solved to get 30 million signups [2:11]
• Why Jack Dorsey’s creation was innovation at its purest [3:26]
• How to solve your customers’ needs better than anyone else on the market [4:25]
• The power of providing an incredible user experience [5:09]
• Why it’s okay to emulate what’s already out there if you innovate [6:12]

Need help marketing your app?

Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.

https://www.preapps.com/app-marketing-services/podcast-optin

Apps don’t go viral by accident. To increase downloads by over 4000% like Airbnb, Uber, and Dropbox did, you need to engineer your app business’ growth.

In this episode, Sean shares the secret to viral growth and the exact framework you can use to achieve these results.

Show Highlights Include:

• How Pokémon Go reached 500 million downloads in the first year [1:16]
• Why the term “growth hacker” is overused and not entirely accurate [2:23]
• The first fundamental step to going viral [3:50]
• The unique and effective strategy we use for our high-profile clients [4:45]
• The exact framework you can use to skyrocket your app’s growth [8:22]

Need help marketing your app?

Speak with one of our App Growth Specialists to see how our Agency can help you reach your app goals by clicking the link below.

https://www.preapps.com/app-marketing-services/podcast-optin

Mentioned in the episode:

• Contagious: Why Things Catch On by Jonah Berger
• Growth Hacker Marketing by Ryan Holliday