Zudio's operation in FY24 saw it breaking into 46 new cities and bolstering its footprint in 48 existing ones.

Zudio attributes its success to a blend of accessibility, affordability, and an appealing product lineup. A strategic approach to minimizing lead times has been vital, ensuring fresh collections are swiftly available in stores.

Much of Zudio's merchandise is sourced domestically, a strategy that emphasizes speed, accessibility, and flexibility. The brand also added 203 new stores and upgraded 10 existing outlets in FY24,

The financial commitment for launching a new Zudio store is approximately between Rs 3-4 crore, covering capital costs, deposits, and inventory.