How'd it Happen?

In the world of modern marketing, there are many things that can be analyzed and optimized for your business goals. Just following what you see someone else doing online might not work for you, so take it from a marketing expert and pay attention to your data and dive into what is working and what isn’t. Dennis Yu is committed to bringing marketing strategies to everyday businesses, especially the types that are not very skilled in marketing and need help the most. In this episode, Dennis and Mike discuss Dennis’ mission to create one million jobs for people around the world, and why he is so passionate about helping business owners optimize their marketing so they can be more easily found by their ideal customers.

Dennis Yu is co-author of the #1 best-selling book on Amazon in social media, The Definitive Guide to TikTok Ads. He has spent a billion dollars on Facebook ads across his agencies and agencies he advises. Mr. Yu is the "Million Jobs" guy-- on a mission to create one million jobs via hands-on social media training, partnering with universities and professional organizations.

You can find him quoted in major publications and on television such as CNN, The Wall Street Journal, Washington Post, NPR, and LA Times. Clients have included Nike, Red Bull, the Golden State Warriors, Ashley Furniture, Quiznos-- down to local service businesses like real estate agents and dentists. He's spoken at over 750 conferences in 20 countries, having flown over 6 million miles in the last 30 years to train young adults and business owners.

In this episode, Dennis shares how he plans to create 1 million jobs all over the world, how he is already well on that path, how he learned to be a servant leader, how having great processes in place will make you more money, and he walks us through a live analysis of the website of one of Mike’s company’s, and what needs improvement in order to get more eyes on it.

Key Highlights:

• Kaqun Oxygen Baths: What are they, and what are the benefits?
• Why the businesses Dennis helps have a low client loss rate
• Live analysis of a business website

Episode resources:

 As a special offer to How'd it Happen listeners, Dennis offered to perform a FREE data analysis of your business website. Email [email protected] with the Subject: "How'd it Happen Podcast Offer"

Connect with Dennis Yu:

Instagram: @dennis.yu

Website: dennis-yu.com | blitzmetrics.com

Facebook: Dennis Yu

LinkedIn: Dennis Yu

To Connect with Mike:

• Website
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• Coaching
• Get Mike’s book: Owner Shift

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Leaders have a great deal of responsibility not only in just leading, instructing, and delegating, but also in setting the tone for their team and being an example for those that they are leading. Whether you’re leading a company, coaching a team, or even leading your family, there are 4 very important qualities of effective leaders.

This solo episode was inspired by a webinar by coach Nick Saban, who is the head football coach at the University of Alabama. He shared 4 qualities that he believes all leaders should have, and in this episode, Mike shares his thoughts on each of them. Those 4 qualities are: leaders are committed to doing things the right way, leaders set a good example, leaders are never late, and leaders take care of their responsibilities. Tune in to hear about each of these more in-depth, and let us know if you’d agree with each of these!

To Connect with Mike:

• Website
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• Coaching
• Get Mike’s book: Owner Shift

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As an entrepreneur, chances are you have gone on a personal development journey and aim to be the best version of yourself that you can be. In life, we strive to have harmony in the various aspects of our life such as personal relationships, business, fitness, and nutrition. A lot of people find themselves struggling in the fitness and nutrition realm because we have been taught to go about it in the wrong way. Cookie-cutter fitness programs that try to put us into a box simply do not work and leave us more frustrated than when we started. Each one of us is different and unique beings, so why do we buy into programs that are a one-size-fits-all? Mike Millner is here to explain why you need an approach that is tailored to you and your personality and focuses on the most important piece of the big picture: mindset.

Mike Millner is the founder of Peak Performance Optimization and has been a high-level nutrition coach for almost 10 years. He has an extensive understanding of the psychology and physiological needs of his clients that has led to thousands of success stories. Mike utilizes a personality-based approach with an emphasis on mindset to give his clients the tools they need to become the person they want to be. Through his struggles with weight, yo-yo diets, binging, and unhealthy relationships with food and exercise, Mike realized that relying on willpower simply does not work, because it is a finite resource. So what does work?

In this episode, Mike shares the darkest time in his life when he felt fed up with all the different diet and exercise programs that were not working for him, and how he helps his clients avoid the same mistakes he made. Mike is passionate about educating others on the fact that we do not have to work against ourselves in order to achieve success. He helps people bridge the gap between who they are now and their future selves in a way that feels authentic and aligned to them. Mike’s energy and passion is magnetic and you won’t want to miss this one.

Key Highlights:

• Mike's struggle with poor body image, and cycles of binging and restricting that led him to want to make a change
• What led Mike to leave his job and become an entrepreneur?
• The problem with most diet and nutrition programs
• The switch that helped Mike see sustainable change in his fitness
• Why don’t New Year's resolutions work?

Episode resources:

• Get Mike Millner’s book: The Personality Diet
• Take the Neurotype Personality Assessment
• Listen to Mike’s podcast: Mind Over Macros

Connect with Mike Millner:

• Instagram: @coach_mike_millner
• Website: neurotypetraining.com
• Facebook: Michael Millner

To Connect with Mike:

• Website
• LinkedIn
• Instagram
• Twitter
• YouTube
• Coaching
• Get Mike’s book: Owner Shift

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We all have cool things about ourselves, but how often do you take the time to list out the cool things about yourself? Chances are, it’s probably not very often, but after listening to a podcast with Dean Graziosi, Mike felt inspired to reflect on the cool things about himself. In Dean’s podcast episode, he talked about an exercise that he called “10 Cool Things About Me” and he listed them. It is really easy to forget what's cool about you because you might be focused on everything that's wrong with you, or wrong in your life or business. Mike encourages you to go in the opposite direction and take the time to sit down and list 10 (or more) cool things about yourself. We all have them!

 In this solo episode, Mike reflects on the 10 cool things about himself and what he is proud of. This is a fun and insightful exercise because it allows us to see the positives in ourselves when things may not be feeling very positive around us. We all have unique traits, talents, and things that are important to us, and that is what makes all of us special, and very cool. You might be thinking that it feels braggy or self-centered to focus on what is great about you, but we all deserve to celebrate ourselves and appreciate the cool things about us. So what are 10 cool things about you? Write them down, and send Mike a message on Instagram @malatesta.mike. He'd we’d love to hear about the greatness in you.

To Connect with Mike:

• Website
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• YouTube
• Coaching
• Get Mike’s book: Owner Shift

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As the podcast world grows, more and more people realize the power of podcast guesting. While getting on other podcasts as a guest can be an incredibly valuable tool to grow your impact, you want to be podcast guesting and not just podcast guessing. This should be a strategic process in which you first evaluate your goals, and come up with a plan that makes the most sense for you. Some people start out by wanting to just get on the “biggest” podcasts possible, but that doesn’t always make the most sense. Today’s guest is here to explain how you can profit as a podcast guest by coming up with a plan that aligns with your goals.

Tom Schwab is an entrepreneur, engineer, US naval academy graduate, and expert in the art and science of podcast guesting. He is the founder of Interview Valet where he helps thought leaders get featured on leading podcasts that their ideal prospects are already listening to. Then he helps them to turn listeners into customers. Tom is also the author of “PODCAST GUEST PROFITS: Grow Your Business with a Targeted Interview Strategy.”

In this episode of the How’d it Happen podcast, Tom shares how he got the idea to start one of the first podcast guest booking services and why his company is unique compared to other agencies. In a world where AI is becoming more widely used in text sources, audio and video are becoming more and more impactful because people know they are really hearing from you. Podcasts are an incredible tool to build that “know, like, and trust” factor that people need to buy from you. The key to being a guest on podcasts is to know the importance of leading with value. Tom explains how to use your knowledge and expertise to provide value to other people’s audiences and turn them into customers.

Quote from the episode:

• “What’s the goal? What are you trying to do? Because we’ll have some people come to us and say they want to get on podcasts. Well, that’s not a goal. That’s a means to a goal. If that’s your goal, you’re going to get bored after about 5 or 10." - Tom Schwab

Key Highlights:

• Repurposing podcast content
• How one podcast episode can grow your impact significantly
• How Tom helps people get a clear strategy
• Tom’s advice on CTAs: keep it simple

Episode resources:

Get Tom’s book: interviewvalet.com/hih

Check out episode 214 with Jeffrey Madoff: The Power of Curiosity Fuel

Get Jeffrey Madoff’s book: Creative Careers

Connect with Tom Schwab:

Website: interviewvalet.com

Instagram: @iamtomschwab

Facebook: Tom Schwab

YouTube: Interview Valet

To Connect with Mike:

• Website
• LinkedIn
• Instagram
• Twitter
• YouTube
• Coaching
• Get Mike’s book: Owner Shift

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In this solo episode, Mike channels Celeste Headlee’s TED talk called “10 Ways to Have a Better Conversation.” Mike puts his own spin on them by using his experience of releasing over 300 podcast episodes and interviewing many amazing people along the way. There are certain habits and questions that take a conversation to the next level by eliciting interesting topics and showing others that you are invested in what they have to say.

This episode is part 2 of 2, so make sure to check out part 1 first if you haven’t already. Being a great conversationalist is truly a skill, so although you may think you are already great at having conversations, the truth is that a lot of people don’t realize that they tend to make conversations about themselves. We may think we are very interesting, but there is an important balance to maintain in having a conversation that is a 2-way street. 

Mike’s remaining 5 tips for having a great conversation are: Don't equate your experience with your guests, try not to repeat yourself, stay out of the weeds, listen, and be brief. With these tips, you are sure to find yourself having elevated conversations.

Episode resources: 

CelesteHeadlee.com

Listen to Celeste’s Ted Talk: 10 Ways to Have A Better Conversation

To Connect with Mike:

• Website
• LinkedIn
• Instagram
• Twitter
• YouTube
• Coaching
• Get Mike’s book: Owner Shift

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As entrepreneurs, we tend to think that the world is full of competition and that certain markets are too saturated for us to stand out in, but the truth is that although the world is full of people, that doesn’t mean it’s full of competition. Chances are, what you need to do to stand out from the crowd isn’t as challenging as you think it is. It just means you need to serve people’s needs and do it in a way that is better than most. Today’s guest explains why he quit his unfulfulling job to pursue freelance writing and landed an opportunity to write for the Washington Post with very little experience and zero connections.

Jason Feifer is the editor in chief of Entrepreneur Magazine, author of the book “Build For Tomorrow”, a startup advisor, and host of the podcasts Build For Tomorrow, and Problem Solvers. LinkedIn named him a “Top Voice in Entrepreneurship” for 2022.

In this episode, Jason and Mike discuss the topic of entitlement, why boundaries are not what they seem, and why Jason believes in the power of just getting someone on the phone. Jason shares his story of how it happened for him and his entrance into the entrepreneur world. Jason had an overwhelming feeling that there was a gap between the work he was doing and what he was capable of, so instead of staying stagnant and working at the level that someone else had placed him in, he bet on his ability and his hustle. Jason provides insight on how to pitch yourself even if you have no connections and very little experience.

Quote from the episode:

• “You think that the world is full of competition but it's not. The world is just full of people and a lot of those people are actually not great competition. All you need to do is just make sure that you are serving someone else’s needs and they will really like you for it.” - Jason Feifer

Key Highlights:

• Why Jason doesn’t set goals he can’t control
• How he got to write for the Washington Post with little experience and no connections
• How to pitch properly
• The meaning behind the phrase “I can't wait to do this a second time.”

Episode resources:

• Check out episode 198: Jeff Peterson, I Don’t Call Myself an Entrepreneur (#198)

Connect with Jason Feifer:

• Twitter: @heyfeifer
• Instagram: @heyfeifer
• Facebook: Jason Feifer
• LinkedIn: Jason Feifer
• Website: jasonfeifer.com
• Get Jason’s book: Build For Tomorrow
• Check out Jason’s podcasts: Build For Tomorrow and Problem Solvers

To Connect with Mike:

• Website
• LinkedIn
• Instagram
• Twitter
• YouTube
• Coaching
• Get Mike’s book: Owner Shift

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In this solo episode, Mike channels Celeste Headlee’s TED talk called “10 Ways to Have a Better Conversation.” Mike puts his own spin on them by using his experience of releasing over 300 podcast episodes and interviewing many amazing people along the way. There are certain habits and questions that take a conversation to the next level by eliciting interesting topics and showing others that you are invested in what they have to say.

This episode is part 1 of 2, so you will hear Mike’s first 5 tips for having a great conversation. Those tips are: Don't multitask, don't pontificate, use open-ended questions, go with the flow, and understand that it’s okay to say you don't know something. Mike dives into each of these and why they are important to make a great conversation. Tune in next week for part 2, where Mike will cover his remaining 5 conversation tips.

Episode resources: 

CelesteHeadlee.com

Listen to Celeste’s Ted Talk: 10 Ways to Have A Better Conversation

To Connect with Mike:

• Website
• LinkedIn
• Instagram
• Twitter
• YouTube
• Coaching
• Get Mike’s book: Owner Shift

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We’re sharing this guest episode again because it is full of such innovative and exciting medical advances that more of us should be aware of. If you didn't catch this one the first time, here is your chance. Dr. Timothy Nelson is the founder of HeartWorks, an organization that developed from the Todd & Karen Wanek Family Program for Hypoplastic Left Heart Syndrome founded at the Mayo Clinic in 2010. Tim’s work specializes in the creation of stem cells to create heart muscle and hopefully cure pediatric congenital heart defects in the near future.

The HeartWorks team has developed a platform that enables multiple cell-based clinical trials to be conducted simultaneously in collaboration with a consortium of world-class medical institutions. Check out this short video that chronicles the transformative technology of bioengineered cardiac tissue by converting a piece of skin from an individual to a beating heart muscle.

Dr. Nelson earned his MD and his Doctor of Philosophy from the Medical College of Wisconsin, and he’s been a physician at the Mayo Clinic in Rochester, MN since 2005

In this episode, Dr. Nelson dives into the incredibly exciting technology that he and his team at HeartWorks are working on in an effort to create positive outcomes for those born with congenital heart defects. Statistics show that 1 in 100 children are born with a congenital heart defect and 1 in 4 of those born with a CHD will require a life-saving surgical procedure within their first year of life. Even with these interventions, 50% of children born with CHD won’t make it to their fifth birthday. HeartWorks is working tirelessly to give children and adults with CHD a promising and fulfilling future.

Dr. Nelson explains what exactly stem cells are, and how they are being used to have the potential to rebuild the heart. This is a fascinating episode, and I know you won’t want to miss it.

Quote from the episode:

“We are on the tip of an iceberg and when we show this model can work, it is catalytic” - Dr. Tim Nelson

To learn more about Dr. Tim Nelson, please see the links below:
Website: heartworksinc.org

Case2Cure Podcast: https://podcasts.apple.com/us/podcast/cause2cure/id1489215831

LinkedIn:  https://www.linkedin.com/in/tim-nelson-cause2cure/

Facebook (personal): https://www.facebook.com/profile.php?id=100010438424147

To Connect with Mike:

Website: https://mikemalatesta.com/

LinkedIn: https://www.linkedin.com/in/mikemalatesta/

Get Mike’s book “Owner Shift”: https://mikemalatesta.com/owner-shift-book-by-mike-malatesta/

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To Connect with Mike:

• Website
• LinkedIn
• Instagram
• Twitter
• YouTube
• Coaching
• Get Mike’s book: Owner Shift

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Today’s solo episode of the How’d It Happen podcast was inspired by Jordan Peterson and his book, titled “12 Rules for Life: An Antidote to Chaos. After reading this book, Mike felt drawn to create his own 12 rules of life, and in this episode, he breaks down his 12.5 rules of life. Those rules are:

1. Hold doors open, look people in the eye, say hello, and smile.
2. Words matter.
3. Surround yourself with people you like and who care about you.
4. Progress, not perfection.
5. Be a parent that your child wants to emulate and not one that they feel they need to emulate.
6. We've all got problems, but remember yours before you expose or take advantage of others.
7. Shiny objects might be horseshit.
8. How does doing this hard thing make me better?
9. All progress starts with the truth.
10. Take the best away from every interaction and leave the rest behind
11. Say what you mean to the best of your ability
12. Have fun and be okay with it. Don't take yourself too seriously.

And here's a bonus, Mike’s 12.5 rule of life: pay attention to what's in front of you, and be kind to whatever that is, to the best of your ability.

Tune in as Mike breaks each of these down and explains why they are important to maximize the greatness in you.

Episode resources:

Book: 12 Rules for Life: An Antidote for Life by Jordan Peterson

To Connect with Mike:

• Website
• LinkedIn
• Instagram
• Twitter
• YouTube
• Coaching
• Get Mike’s book: Owner Shift

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