@Pedro Moreno, Head of Products at Serasa Experian, shares his approach to uncovering product insights by creating a direct channel to your support team.

Support is your front line to the customer. Pedro recommends three ways to leverage this connection:

1. Create a clear, active channel between product and support

2. Regularly review how support conversations reflect customer pain

3. Use support insights to guide product improvements and manage scenarios

When support feedback is connected to product decisions, customer satisfaction improves and teams stay grounded in real user needs.

👉 Want more like this? Explore 50 practical strategies on The Product Way Patreon: https://patreon.com/TheProductWay

🔗 Connect with Pedro Moreno:

https://www.linkedin.com/in/pedrohom/

📢 About "How I PM"

"How I PM" is a series where product managers, of all levels and experiences, share tips and tricks on their approach to product management. Stay tuned for more episodes and subscribe to The Product Way channel to get notified of upcoming releases.

🎥 More Product Insights & Episodes:

📌 How I PM Playlist → https://tpg.li/tpw-howipm

📌 Subscribe to The Product Way → http://tpg.li/subscribe-tpg

🔥 Looking for more actionable insights?

Unlock the full ‘How I PM’ library on The Product Way Patreon, featuring 50+ real-world strategies for tackling product management challenges: https://patreon.com/TheProductWay

#ProductManagement #CustomerSupport #ProductStrategy #UserInsights #TeamAlignment #HowIPM

Renata McCurley, experienced digital product and transformation leader, shares how to rethink one of product management’s most misused metrics: velocity.

Velocity without context creates the wrong incentives, burns out teams, and hides the true value being delivered. In this episode, Renata explains how to shift the focus back to outcomes, transparency, and real business value.

Renata’s keys to avoiding the velocity fallacy:

1. Understand that velocity is just one datapoint. It never tells the full story.

2. Pair velocity metrics with actual deliverables and business outcomes.

3. Keep transparency alive by talking about what was delivered, for whom, and why it matters.

4. Never use velocity as a tool for pressure or punishment. It destroys trust.

5. Lead conversations that prioritize value over point totals, especially when working with stakeholders.

Velocity can be a helpful signal, but only when it is grounded in context. Focus your team and stakeholders on impact, not chasing numbers.

🔗 Connect with Renata McCurley:

https://www.linkedin.com/in/renata-mccurley/

📢 About "How I PM"

"How I PM" is a series where product managers of all levels and experiences share tips and strategies on their approach to product management. Stay tuned for more episodes and subscribe to The Product Way channel to get notified of new releases.

🔥 Looking for more actionable insights?

Unlock the full How I PM library on The Product Way Patreon, featuring 50+ real-world strategies for tackling product management challenges:

https://patreon.com/TheProductWay

#productmanagement #velocity #agilemetrics #leadership #howipm

Joni Hoadley, Product Manager Coach & Consultant - and passionate traveler 🌍- shares a fast, collaborative way to move from ideas to validation in less than a day.

When you need to go from brainstorming to prioritization fast, Joni’s structured 5-step workshop process helps you align your team, uncover your best ideas, and move quickly into testing and prototyping.

🧠 Joni’s 5 Steps to Edit in Less Than a Day:

1️⃣ Bring the right people together - PMs, designers, devs, marketing - anyone close to the customer.

2️⃣ Post-it Note Time! - One idea per note. Let the creativity flow.

3️⃣ Group by theme - Organize ideas into clusters to spot patterns.

4️⃣ Vote on the top 3 - Prioritize as a group based on impact.

5️⃣ Pick a winner - Select the best idea to prototype and test.

This simple, high-speed method keeps everyone focused on customer value, not just brainstorming. Perfect for lean teams, hack days, and time-boxed innovation sprints.

🔗 Connect with Joni Hoadley:

https://www.linkedin.com/in/jonihoadley/

📢 About "How I PM"

"How I PM" is a series where product managers, of all levels and experiences, share tips and tricks on their approach to product management. Stay tuned for more episodes and subscribe to The Product Way channel to get notified of upcoming releases.

🎥 More Product Insights & Episodes:

📌 How I PM Playlist → https://tpg.li/tpw-howipm

📌 Subscribe to The Product Way → http://tpg.li/subscribe-tpg

🔥 Looking for more actionable insights?

Unlock the full ‘How I PM’ library on The Product Way Patreon, featuring 50+ real-world strategies for tackling product management challenges: https://patreon.com/TheProductWay

#ProductManagement #UserResearch #ProductDiscovery #Leadership #HowIPM

Pedro Moreno, Head of Products at Serasa Experian - and weekend drone pilot 🚁- shares a simple but powerful tip: watch your users actually use your product.

Too often, we rely on what users say rather than what they do. Pedro’s approach? 📹 Observe. Ask. Watch. Take notes.

🧠 Start with these steps:

1️⃣ Ask users how they use your product in their day-to-day work.

2️⃣ Then, observe them performing a typical task.

3️⃣ Capture the process: take notes, photos, even screen recordings (with permission).

These observations will spark powerful insights about friction points, unmet needs, and what to build next. Sometimes, the most valuable roadmap input doesn’t come from a dashboard; it comes from watching someone click.

🔗 Connect with Pedro Moreno:

https://www.linkedin.com/in/pedrohom/

📢 About "How I PM"

"How I PM" is a series where product managers, of all levels and experiences, share tips and tricks on their approach to product management. Stay tuned for more episodes and subscribe to The Product Way channel to get notified of upcoming releases.

🎥 More Product Insights & Episodes:

📌 How I PM Playlist → https://tpg.li/tpw-howipm

📌 Subscribe to The Product Way → http://tpg.li/subscribe-tpg

🔥 Looking for more actionable insights?

Unlock the full ‘How I PM’ library on The Product Way Patreon, featuring 50+ real-world strategies for tackling product management challenges: https://patreon.com/TheProductWay

#ProductManagement #UserResearch #ProductDiscovery #Leadership #HowIPM

Shobhit Chugh, former Product Manager at Google—and improv enthusiast 🎭—shares his top strategy for building and sustaining momentum within product teams. Because progress isn't just about delivery—it's about perception, energy, and shared wins.

3 Ways to Build Team Momentum:

1️⃣ Showcase market success. Share customer stories and product impact widely.

2️⃣ Celebrate internal progress. Highlight learning, decisions made, and team contributions.

3️⃣ Foster personal momentum. Keep your own growth and excitement alive as a PM.

When momentum is visible and shared, your team feels like they're part of something that's moving forward—and winning.

🔗 Connect with Shobhit Chugh:

https://www.linkedin.com/in/shobhitchugh/

📢 About "How I PM"

"How I PM" is a series where product managers, of all levels and experiences, share tips and tricks on their approach to product management. Stay tuned for more episodes and subscribe to The Product Way channel to get notified of upcoming releases.

John Kresse, Senior Director of Product Management at SoulCycle—and a former college basketball player at Emory 🏀—shares a simple but powerful way to combat overconfidence and make better product decisions.

3 Key Questions to Challenge Assumptions & De-Risk Your Roadmap:

🗣️ 1. How confident are you in the projected impact? Assign a confidence percentage to ROI estimates.

🗣️ 2. Why did you give that confidence level? Ensure there’s data backing it up.

🗣️ 3. What information would increase your confidence? Identify missing evidence and ways to gather it.

🔗 Connect with John Kresse: https://www.linkedin.com/in/johnkresse/

📢 About "How I PM"

"How I PM" is a series where product managers, of all levels and experiences, share tips and tricks on their approach to product management. Stay tuned for more episodes and subscribe to The Product Way channel to get notified of upcoming releases.

🎥 More Product Insights & Episodes:

📌 How I PM Playlist → https://tpg.li/tpw-howipm

📌 Subscribe to The Product Way → http://tpg.li/subscribe-tpg

🔥 Looking for more actionable insights?

Unlock the full ‘How I PM’ library on The Product Way Patreon, featuring 50+ real-world strategies for tackling product management challenges: https://patreon.com/TheProductWay

#ProductManagement #DecisionMaking #Bias #LeadershipTips #HowIPM

Charles Roels, Head of Product at a newly founded "Stealth Startup"—and a dedicated scuba diver 🤿—shares a simple but powerful way to ensure alignment across teams: ask one key question.🗣️ "Can you describe, in your own words, what you think we’re working toward?"https://www.instagram.com/rochdude/https://www.linkedin.com/in/charlesroels/

"How I PM" is a series where product managers, of all levels and experiences, share tips and tricks on their approach to product management. Stay tuned for more episodes and subscribe to The Product Way channel to get notified of upcoming releases.

Looking for more actionable insights? Unlock the full 'How I PM' library on The Product Way Patreon, featuring 50 real-world strategies for tackling product management challenges: https://patreon.com/TheProductWay

#prodmgmt #productmanagement

Aniket Malvankar, Head of Product - IoT at Vantiva and juggling enthusiast, shares his top strategy for empowering your organization: make everyone think like a product manager.

"How I PM" is a series where product managers, of all levels and experiences, share tips and tricks on their approach to product management. Stay tuned for more episodes and subscribe to The Product Way channel to get notified of upcoming releases.

Looking for more actionable insights? Unlock the full 'How I PM' library on The Product Way Patreon, featuring 50 real-world strategies for tackling product management challenges: https://patreon.com/TheProductWay

#prodmgmt #productmanagement

Renata McCurley, Senior Director of Product Management at Cognizant and opera singer in London, shares her top approach to keeping retrospectives fresh and impactful.

https://www.linkedin.com/in/renata-mccurley/

https://www.instagram.com/renatathepm

"How I PM" is a series where product managers, of all levels and experiences, share tips and tricks on their approach to product management. Stay tuned for more episodes and subscribe to The Product Way channel to get notified of upcoming releases.

Looking for more actionable insights? Unlock the full 'How I PM' library on The Product Way Patreon, featuring 40+ real-world strategies for tackling product management challenges: https://patreon.com/TheProductWay

#prodmgmt #productmanagement

Patrick Hoffman, Product Management Leader at Meta, and avid rock climber, shares his #1 tip on choosing the right framework for your product’s stage.