Casey Boshae, founder of The Gentle Pit,  shares  how her journey as a wine rep with an e-commerce side hustle evolved into time freedom.

3 takeaways on this episode of the Close The Deal Podcast: 

👉"Start with the end in mind." Define your ideal lifestyle and design your e-commerce business to align with it.

👉"Solve a real problem." Your product doesn’t need to reinvent the wheel, but it must address a specific need for your audience.

👉"Test before you scale." Start small, validate your product, and refine before committing to larger production or marketing investments.

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Ewell Smith is talking with sales and marketing pros and business owners and leaders who help professionals and business owners drive more leads and close more deals. He's the Publisher of CloseTheDeal.com and author of Your First Franchise Roadmap.

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Visit www.CloseTheDeal.com to see all episodes.