In this episode of Hidden Potential Podcast, Sarah has a fascinating conversation with Ed Reay. Ed is a coach who works with several clients, helping them to write better, create better content, and tell stories in a more effective way. Today, he talks about what most people struggle with when it comes to writing captions that work and how to be an expert in storytelling, making your audience resonate with your speech.

Sarah and Ed also discuss the importance of living a lifestyle that allows you to do the things you want. For example, when we fix our vision too hard on a goal and on a certain amount of money we want to hit, we sometimes forget all the things we would be giving up in order to “get there”. Ed also talks about his spiritual side and the many benefits of having a positive thinking and a generous attitude. Tune in!

“People don’t buy because of what you do. They buy because of who you are.” – Ed Reay

Key Timestamps

[1:36] – Round of personal questions;

[5:22] – How it all happened for Ed to start this career;

[9:18] – What people most struggle with when it comes to copywriting;

[11:23] – Sharing your story is important to make your audience empathize with you;

[12:11] – How to create initial content to post on social media;

[17:06] – The main steps to telling a good story;

[22:22] – Ed shares his spiritual habits and positive mindset; 

[26:50] – Engaging with our spiritual side to have more success;

[31:48] – It’s all about the purpose of doing the job, and not the job itself;

[34:22] - Ed talks about the biggest mindset blocks his clients have;

[39:29] – The importance of focusing on how you will live once you hit your goal;

[42:49] – Make sure you’re learning from someone who inspires you

[43:40] – Ed’s final message: don’t be so hard on yourself.

About Ed Reay

Ed is an expert copywriter who has generated over 14.8 million dollars for his clients with high ticket sales. Working as a coach, Ed inspires his clients to tell more creative stories, to write better captions, and to be more successful.

Connect with Ed Reay

Facebook: Ed Reay

Connect with Sarah!

Instagram: @saffarisarah

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