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HP Instant Ink – Scaling a Value Proposition around the World
Running a PaaS in over 40 countries successfully
Never run out of ink - that is the promise of HP Instant Ink. This promise attracts millions of customers worldwide. Shuchir Bhatia, Global Product Manager for HP Instant Ink takes us on a journey to discover how HP runs this proposition on a global scale.
Shuchir explains why HP chose a Pay-per-Month over a Pay-per-Use (or Pay per Page) plan and how the ink and the printer play together for HP Instant Ink. Connectivity is key, also for fraud protection. Additionally, we get insights into regional adaptation parameters and the go-to-market interfaces with the local sales organisation.
This episode is the second in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People
Shuchir Bhatia, Senior Product Manager: Consumer Subscriptions - Instant Ink (Global)
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
Chapters
00:00 Intro
02:06 What qualifies HP Instant Ink as Product-as-a-Serive
05:13 Pay per Use vs Pay per Month
08:07 Market focus: B2B and B2C
09:26 Product Service Bundle
11:11 Connected Devices as Enabler
14:19 Fraud Protection and Remote Control
21:10 International differences in the proposition
25:40 Internal Organisation: Global and local teams
29:21 Good internal collaboration
31:52 Ensure reverse logistics, customer education and scalable infrastructure
34:08 The future: AI, product design & sustainable materials
37:31 Wanted: Partners from adjacent services
About HP Instant Ink:
HP Instant Ink is a subscription service offered by HP that provides customers with a convenient way to manage their printer ink needs. Instead of purchasing ink cartridges individually, subscribers pay a monthly fee based on the number of pages they plan to print.
Further Links
HP Instant Ink https://instantink.hpconnected.com/uk/en/l/v2
Transcript
See page post at Circularity.fm https://circularity.fm/hp-instant-ink-scaling-a-value-proposition-around-the-world/
View all episodes
By Patrick Hypscher
5
11 ratings
Running a PaaS in over 40 countries successfully
Never run out of ink - that is the promise of HP Instant Ink. This promise attracts millions of customers worldwide. Shuchir Bhatia, Global Product Manager for HP Instant Ink takes us on a journey to discover how HP runs this proposition on a global scale.
Shuchir explains why HP chose a Pay-per-Month over a Pay-per-Use (or Pay per Page) plan and how the ink and the printer play together for HP Instant Ink. Connectivity is key, also for fraud protection. Additionally, we get insights into regional adaptation parameters and the go-to-market interfaces with the local sales organisation.
This episode is the second in the series PaaS Decoded, 16 conversations about the fine details of product-as-a-service.
People
Shuchir Bhatia, Senior Product Manager: Consumer Subscriptions - Instant Ink (Global)
Patrick Hypscher, Co-Founder of Green PO, Expert in Sustainable Business Models
Chapters
00:00 Intro
02:06 What qualifies HP Instant Ink as Product-as-a-Serive
05:13 Pay per Use vs Pay per Month
08:07 Market focus: B2B and B2C
09:26 Product Service Bundle
11:11 Connected Devices as Enabler
14:19 Fraud Protection and Remote Control
21:10 International differences in the proposition
25:40 Internal Organisation: Global and local teams
29:21 Good internal collaboration
31:52 Ensure reverse logistics, customer education and scalable infrastructure
34:08 The future: AI, product design & sustainable materials
37:31 Wanted: Partners from adjacent services
About HP Instant Ink:
HP Instant Ink is a subscription service offered by HP that provides customers with a convenient way to manage their printer ink needs. Instead of purchasing ink cartridges individually, subscribers pay a monthly fee based on the number of pages they plan to print.
Further Links
HP Instant Ink https://instantink.hpconnected.com/uk/en/l/v2
Transcript
See page post at Circularity.fm https://circularity.fm/hp-instant-ink-scaling-a-value-proposition-around-the-world/