In this episode of Denoised, Joey shares his first-hand experience at the Hollywood Professional Association (HPA) Tech Retreat, including his participation in a live AI-assisted editing challenge. Joey and Addy break down what makes HPA unique in the M&E space, the innovative AI editing tools Joey tested under pressure, and the cutting-edge tech on display in the Innovation Zone.

Key topics covered:
The unique networking environment at HPA Tech Retreat
Joey's "Live without a Net" AI editing challenge
AI tools tested: Claude, Perplexity, Strada, Eddie AI, ElevenLabs
Innovation Zone highlights: Quickture, Strada's peer-to-peer technology
Virtual production updates from Lightcraft, B&H Studio, and PlatePros


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📺 MORE VP LAND EPISODES

From Europe to Hollywood: Inside VFX Production with TRIXTER's Christina Caspers
https://youtu.be/hejWSL36btg

AI Filmmaking Hackathon, Reuters' AI Copyright Victory & Stability AI’s Hollywood Move
https://youtu.be/OiHmkUYgNBQ

The Best (and Worst) AI Commercials at the Super Bowl. Plus, Will the Oscars Require AI Disclosure?
https://youtu.be/TSdpEdtHH7A

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📝 SHOW NOTES & SOURCES

HPA Tech Retreat
https://hpaonline.com/event/2025-hpa-tech-retreat/

Claude
https://www.vp-land.com/p/claude-ai-can-now-control-your-computer

Perplexity AI
https://www.perplexity.ai

Strada
https://www.vp-land.com/p/strada

Eddie AI
https://heyeddie.ai

ElevenLabs
https://ntm.link/elevenlabs

Ideogram
https://www.vp-land.com/p/newsletter-feb-18-9df5

Quickture
https://www.quickture.com

Lightcraft
https://www.vp-land.com/p/lightcraft-at-nab-2024

B&H Studio
https://www.bhphotovideo.com/find/shared/b2bHub/theStudio.jsp

PlatePros
https://www.vp-land.com/p/plate-pros-at-cinegear

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⏱ CHAPTERS
00:00 Intro
00:38 HPA First Impressions and Conference Structure
05:05 "Live without a Net" AI Editing Challenge
08:02 Live AI Editing Tools and Workflows
09:50 Eddie AI
11:00 Claude AI
13:35 Perplexity AI
16:00 Prompting with AI Tools
20:40 ElevenLabs and Descript
23:35 ChatGPT Deep Research
24:34 AI News Highlights from HPA
25:25 ChatGPT Operator
26:28 Ideogram
28:04 Twelve Labs
30:50 AI Tool Trends Prediction
32:15 Quickture
34:54 Traditional vs. AI Video Editors
36:17 Strada
38:42 Virtual Production at HPA
39:10 PlatePros
40:10 Lightcraft