The $10,000 Way to Describe your Business

In 2013, Gwen Jimmere was in the midst of a tumultuous divorce, had a young son and had just been laid off from her job. Her mortgage was due in 15 days. Then she had an idea. She would approach a newly built Whole Foods store near her home and pitch them to carry her homemade hair care products, Naturalicious. Whole Foods said yes. In 2014, just a year later, Gwen walked away from the Black Enterprise Entrepreneurs Conference with a $10,000 check and a six-month mentorship with Black Enterprise Senior VP/Chief Content Officer Alfred A. Edmond, Jr. Naturalicious is now sold internationally.

Gwen gives insight for you:

• To craft a winning pitch
• To leverage 'not winning' pitch a competition
• About what it took for her to be placed in Whole Foods AND how she leveraged that relationship
• On her views on getting feedback
• To market successfully in a saturated market
• And a host of resources that you'll want to start reading immediately!

Tweetworthy! In a business pitch competition you're pitching to the room. ~ @alfrededmondjr to @Naturalicious

Pick up Chris Rock's Good Hair

Resources from our conversation:

Gwen's Naturalicious website

Twitter and Facebook - @Naturalicious

IG and YouTube - @Naturalicious1

Black Enterprise Entrepreneurs Conference 2015 and Pitch Competition information HERE

Learn more about venture capitalist Lauren Maillan Bias on her website

Gwen's Black Enterprise article - 3 Ways to Stand Out in a Saturated Market

Lauren M. Bias on Paul C. Brunson's #MentorMonday video Spreecast

Gwen shared some great book resources. You check them out on Amazon:

You can also pick up one of these titles from Audible for FREE and Her Power Hustle listeners also get a FREE MONTH MEMBERSHIP with Audible!

Melanie Fiona 'sangin'' - Watch Me Work You don't have to wait to win a new #HerPowerHustle T-shirt. You can order yours TODAY http://teechip.com/herpowerhustle1

Michelle Y. Talbert is a DC-based author and recovering attorney and the curator of the Her Power Hustle Community. She’s passionate about networking and relationships and writes on business and entrepreneurship topics for a number of sites, including Black Enterprise and Killer Startups. Her new ebook, ‘Why White Guys Having Fun Make Great Mentors for Black Women,” (May 2015) chronicles advice and mentorship for Black women in business gleaned from her conversations with Guy Kawasaki, Peter Shankman and other guys in business having fun and at the top of their industries.

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