In Episode 103 we share a recent webcast with Birdia Chambers (@BirdiaChambers), Prudential's Head of Social and Digital Strategy, on the strategy and implementation of Hearsay Messages. In our discussion, Birdia shares Prudential's initial discovery process including who was involved, and the best practices and outcomes they learned along the way. A replay of the full webcast is available online here.

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EPISODE LINKS

• Replay of the Prudential Webcast with Birdia Chambers
• Link to the Presentation Deck
• Webcast blog post