Search is old news—smart discovery is the new power play! In this latest episode of HTC TechWave, Adnan Saulat (HTC Global Services & HTCNXT) teams up with Thomas Buffery (Crownpeak) to unpack how AI is flipping the script on e-commerce. Think real-time relevance, intelligent productranking, affinity scoring, and GenAI-driven conversational search—all working together to help customers find exactly what they want, faster than ever. A product discovery platform!

From reducing returns to boosting loyalty and conversions, this is where retail gets smarter. And with HTC as Crownpeak’s trusted implementation partner, businesses can go from insight to impact—fast. Ready to see how AI-powered discovery is turning browsers into buyers? Hit play, dive in, and future-proof your digital storefront.

Welcome to HTC TechWave!

Amit Tyagi, CMO of HTC Global Services, is back with Part 2 of the TechWave Podcast: “Seeking Deeper Customer Connect – AI in Marketing.”

Building on Generative AI, multimodal content, NLP, and predictive analytics from Part 1, he now explores how AI is reshaping customer interactions—driving hyper-personalization, real-time decision-making, and behavioral nudges that subtly influence purchasing patterns and brand loyalty.

But with this transformation comes responsibility. Amit underscores the need to balance automation with human intuition, emphasizing that while AI streamlines processes, empathy, creativity, and ethical transparency remain irreplaceable.

And what about the myths? Will AI replace marketers? Is creativity at risk? He tackles these head-on, offering a clear-eyed take on AI’s real impact and what marketers must do to stay ahead.

If you’re in marketing, this isn’t just another AI discussion—it’s a must-listen.

Tune in now and rethink how you engage, connect, and grow.

Subscribe for more insights shaping the future of marketing!

Welcome to HTC TechWave, where we dive into the world of AI and its game-changing impact on marketing. AI is flipping the marketing world on its head, and businesses need to jump on board with purpose and strategy to keep up. The future of marketing? It’s all about building those personal,

Here’s our episode where Amit Tyagi, CMO of HTC Global Services, takes us through how AI is changing the marketing game. He dives into Generative AI, multimodal content, NLP, and predictive analytics, revealing how they’re redefining creativity, customer engagement, and automation.

From AI-driven chatbots and voice assistants to emotion AI

There’s a lot more packed into this episode—tune in, thrive, and let’s keep evolving! Stay curious about the endless AI possibilities. Until next time!

Adnan Saulat and Shammo Ghosh are back with Part 2 –

Wondering how AI is rewriting the rules of customer service? Tune in to the latest HTC TechWave Podcast, where Adnan Saulat and Shammo Ghosh break it all down in an engaging and insightful conversation.

A new breed of AI assistant has recently emerged, specifically designed for enterprise users—yes, we’re talking about AI co-pilots! In this episode, Rajeev Bhuvaneswaran, our dynamic VP of Digital Transformation and Innovation Services, dives into this exciting topic! He explores the fascinating world of AI co-pilots—intelligent tools leveraging LLMs and advanced algorithms to revolutionize how we work. Rajeev shares insider tips on the myriad benefits of AI co-pilots across various applications, from aiding software developers with code suggestions through platforms like GitHub Copilot to enhancing customer service with real-time knowledge access. He also addresses integration challenges and crucial data security concerns, showcasing how industry leaders like Apple, Google, and Microsoft harness co-pilot technology to supercharge productivity. Additionally, he highlights how our MAGE AI platform plays a pivotal role in this landscape.If you’re ready to accomplish more with Copilot, you’re in the right place—just a click away from your next move!