Writing, publishing, and marketing a business book can feel overwhelming when you go it alone. But what if you didn’t have to? That’s where the Biz Book Pub Hub comes in. 

We’ve built a community of over 50 experts who support entrepreneurs becoming authors every step of the way—from the first draft to a fully launched and marketed book.

In the Hub, you’ll find guidance on writing, editing, publishing, and creating powerful marketing strategies that amplify your book’s reach. Plus, our free virtual networking events connect you with fellow authors, helping you grow and thrive as a writer.

If you’re ready to explore these resources and more, visit www.BizBookPubHub.com.

I’m honored to introduce today’s panelists, who will share their author experiences.

Bruce Scheer introduces a proven model for creating a compelling Go to Market Narrative in his book “Inspire Your Buyers: Go to Market with a Story That Sizzles.” This book shows you how to align your product, marketing, and sales teams, accelerate revenue growth, and inspire buyers to take action. 

Jenny Morse is the author of “Bada$$ Business Writing: 5 Illustrated Lessons for Better Communication at Work.” This book will show you how to use writing more effectively and try to make you laugh while you learn.

Lilian Sue wrote “The Powerful Publicity Prescription: Harness the Power of Public Relations to Become a Sought-After Global Industry Expert,” a practical guide for entrepreneurs and small businesses to master public relations, build compelling media campaigns, and become industry leaders. 

Please join me in welcoming Bruce, Jenny, and Lilian. 

In this episode, we discuss the following:

📚 Finding Your Voice: This could be a structured narrative approach or using humor to share a challenging topic. Write the way your audience will find it most helpful.

⭐ Importance of Reviews: We discussed a detailed strategy to obtain verified Amazon reviews because they are social proof on the book’s sales page. 

🔍 Unexpected Opportunities for Authors: Becoming an author can open unforeseen opportunities like speaking engagement, lead generation, and high demand for your book at conferences.

🤝 Community in Writing: Having a writing community for accountability and a private, dedicated space for creativity and focus were highlighted as beneficial for completing and promoting a book.

Links for Bruce Scheer

Links for Jenny Morse

Links for Lilian Sue

Other Resources

• Learn more about the National Speakers Association.

Robbie’s Resources

• Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. 

• Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com

• Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. 

Biz Book Pub Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

Learn more about your ad choices. Visit megaphone.fm/adchoices