Feeling overwhelmed with marketing your book? You’re not alone. Writing the book was challenging, but now, the prospect of getting it out to your audience might seem just as daunting. That’s why I always say marketing isn’t about shouting to the masses—it’s about connecting with the right people.
You don’t need to sell millions of copies to create a lasting impact. You need a strategic plan to engage with your readers and draw them into your world. The key is building genuine connections and positioning your book as the gateway to the value you bring in other areas of your business.
As a book launch strategist, I help authors do just that. Whether it’s through tailored launch teams, virtual events, or content strategy, I can help you create a plan that turns your readers into clients, partners, or even evangelists for your ideas.
Whether you’re just getting started writing a book, have a book ready to publish, or are thinking about a relaunch, I suggest you schedule a complimentary book launch brainstorming session at www.BookLaunchBrainstorm.com.
Before we jump into today’s panel, here’s a quick word from our sponsor.
I’m thrilled to introduce today’s panelists, who will share their best strategies and lessons learned from marketing their books.
Ari Krzyzek (shooghek) wrote “Made to Sell: Creating Websites that Conver,” which provides essential strategies and insights for transforming your website into a powerful marketing tool that attracts traffic, builds your brand, and drives revenue.
Kris Putnam-Walkerly wrote “Confident Giving: Sage Advice for Funders from One of Philanthropy's Top Advisors,” a comprehensive guide to impactful philanthropy, offering practical strategies, expert insights, and inspiring stories to help funders enhance their efforts and drive meaningful change.
Pam Rollin wrote “Growing Groups into Teams: Real-life stories of people who get results and thrive together,” offering practical strategies and real-life examples to transform a group of individuals into a highly effective and productive team, focusing on engagement, accountability, inclusion, and building trust to drive organizational success.
Please join me in welcoming Ari, Kris, and Pam.
In this episode, we discuss the following:
Discover how crafting a book can redefine your business approach, opening doors to speaking engagements, consultancy opportunities, and expansive networking circles.
Learn the art of connecting with the right audience to leverage your book as a powerful gateway to building long-lasting client relationships.
Hear about our panelists' experiences and insights—like turning blogs into books, co-authoring dynamics, and reaching niche markets with focus and creativity.
Get valuable advice on integrating your book into your business strategy, using strategic calls to action, and boosting your reach with tailored promotions.
Links for Ari Krzyzek
LinkedIn, Instagram, and YouTube.
LinkedIn and YouTube.