When you’re in the middle of writing your book, it can feel like the finish line is miles away. But here’s what many first-time authors don’t realize: writing the book is just one part of a much bigger journey.

Getting your book published is a milestone, but it’s what comes after that truly defines your book’s success. Marketing is where you connect with your audience, build credibility, and create lasting impact. If you go it alone, you might feel overwhelmed, but with the right support and strategy, you can transform your book into a powerful tool that grows your business.

At the Biz Book Pub Hub, I’ve gathered experts who guide entrepreneurs through every phase of the author journey. Our community is dedicated to helping you navigate writing, publishing, and, most importantly, marketing your book so you don’t have to do it alone.

Visit www.BizBookPubHub.com for resources, networking events, and support for authors at any stage of their journey.

Before we dive into today’s panel, here’s a quick word from our sponsor.

Joining us today are three successful business authors who will share insights from their author journeys.

Kim Rozdeba wrote “Branding Queens: Discover branding secrets from twenty incredible women who built global brand dynasties,” a collection offering valuable insights and strategies for creating and growing a successful brand.

Mila Johansen wrote “101 Surprising Tips To Promote Your Book: When and How to Build Hype” for authors looking to jumpstart their book promotion early, with actionable and unique strategies that ensure you're not waiting until after publication to build momentum.

Please join me in welcoming Kim and Mila. 

In this episode, we discuss the following:

The journey of an author extends significantly beyond writing the book. Marketing plays a crucial role in reaching audiences and establishing the book's success post-publication.

Identifying the correct audience and having a clear strategy are essential for a book's impact. Authors must understand their purpose to guide the book's success.

Gathering book reviews, particularly verified ones, is a challenge but crucial for credibility. Effective strategies involve forming a launch team and maintaining consistent follow-up.

Books can be powerful tools for business growth. They help build credibility and can attract speaking opportunities and clients, provided there's a plan to leverage them effectively.

Links for Kim Rozdeba

Links for Mila Johansen

Robbie’s Resources

• Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. 

• Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com

• Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. 

Biz Book Pub Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

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