I’m pleased to interview one of our Biz Book Pub Hub Partners. Our Hub Partners are experts who support entrepreneurs along their author journey. 

Today’s guest is a ghostwriter and content strategist who’s made it her mission to help bold thinkers turn their Big Ideas into books that actually move the needle. Known for her truth-telling style and sharp strategic brain, she works with experts who are ready to own their voice, take a seat at the table, and build a platform that drives their business, not just their book sales.

She doesn’t believe in writing a book just to say you did it. She believes in developing thought leadership that creates real traction: the kind that builds credibility, lands speaking gigs, and fills pipelines. Through her company, The Pocket PhD, she helps Big Idea Experts test, refine, and amplify their message long before the manuscript gets started—so that when the book comes, it’s not just smart, it’s unstoppable.

She’s the author of Unwritten: The Thought Leader's Guide to Not Overthinking Your Business Book, the go-to guide for business owners who want to stop overthinking and finally complete their book without pausing everything else in their business.

Please join me in welcoming Emily Crookston. 

In this episode, we discuss the following:

🟠 The Ghostwriting Journey: Emily shares her backstory from philosophy professor to in-demand business book ghostwriter, revealing why real-world experience, not just academic chops, fuels compelling books.

🟠 Collaborating for Your Voice: Discover the secrets of successful ghostwriting partnerships and why working with the right partner ensures your unique message (not generic advice) comes through loud and clear.

🟠 Business-First Book Strategy: Find out why your business strategy—not just the urge to be an author—should drive your book project, and how a book can be an asset (or a costly distraction) for entrepreneurs.

🟠 AI’s Role in Writing: Emily unpacks how AI tools like ChatGPT and Claude are changing the book creation process, giving authors cost-effective ways to refine messages and speed up timelines, while keeping that human touch.

Links

Emily Crookston on LinkedIn

www.thepocketphd.com 

Biz Book Pub Hub Partner

“Unwritten: The Thought Leader's Guide to Not Overthinking Your Business Book”

Books mentioned in this episode:

“Break Out of Boredom: Low-Tech Solutions for Highly Engaging Zoom Events” by Robbie Samuels 

“Spare” by Prince Harry, The Duke of Sussex 

“Safe and Sound: A Renter-Friendly Guide to Home Repair” by Mercury Stardust 

Other Resources

Listen to my panel episode with Marcey Rader, Sean Glaze, and Stacey Larsen.

Learn more about Smart Passive Income with Pat Flynn.

Learn more about the National Speakers Association.

Robbie’s Resources

Schedule a complimentary book launch brainstorming session: www.BookLaunchBrainstorm.com. 

Find all the archived podcast episodes, plus an invitation to free virtual networking events for writers and authors, AND Hub Partners ready to help entrepreneurs become successful authors: www.BizBookPubHub.com

Join the waitlist for the next Kindle Cross-Promotion Campaign for business authors: www.BizKindlePromo.com

Subscribing (or following) and leaving a rating and review wherever you are listening helps this podcast be discovered. 

Biz Book Pub Hub features interviews with experts who help entrepreneurs become successful authors and author panels discussing the ROI of publishing a business book.  

Tune in for frank conversations about the ups and downs of the author journey. Find out what common mistakes you can avoid and what resources you can use to ensure your effort leads to business growth.

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