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Hubspot CMO Kipp Bodnar on compelling B2B creative and quick business results | Modern Marketers
This week on Modern Marketers, Kipp Bodnar, CMO of Hubspot, joins Google's Joshua Spanier to discuss how to make B2B marketing creative better, how to convince your CFO it's OK not to attribute 100% of your marketing spend, and the importance of taking risks as a leader. Hear how Hubspot has built out its marketing team, approaches growth opportunities, and about Kipp's experiences from his days as an early employee at Hubspot to now.
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By Presented by Think with GoogleThis week on Modern Marketers, Kipp Bodnar, CMO of Hubspot, joins Google's Joshua Spanier to discuss how to make B2B marketing creative better, how to convince your CFO it's OK not to attribute 100% of your marketing spend, and the importance of taking risks as a leader. Hear how Hubspot has built out its marketing team, approaches growth opportunities, and about Kipp's experiences from his days as an early employee at Hubspot to now.