In the latest episode of Inbound Unbound, host Michaela Ryan, inbound marketing strategist at protocol 80, welcomes Kathleen Melvin, strategic project manager, for a deep dive into the ever-evolving world of B2B website design—specifically through the lens of HubSpot.

Together, Michaela and Kathleen explore what makes a website truly effective in the B2B manufacturing space and what common missteps can undermine even the most well-intentioned designs. With trends shifting rapidly, they tackle the pressing question: How often should your website be updated—and why does it matter?

From showcasing the must-have features of a high-performing HubSpot website to dissecting outdated elements that are better left behind, this episode is packed with actionable insights. They reveal how B2B manufacturers can leverage smart design to create more compelling user experiences, build credibility, and drive conversions.

Tune in to discover the do’s and don’ts of modern B2B website design, the trends shaping 2025, and how to stay ahead of the curve in an industry where your website is often your best salesperson.