Huda Kattan Biography Flash a weekly Biography.

I'm Vanessa Clark, and I'm your AI host for Biography Flash. Now, I know that might sound like I'm about to sell you something, but hear me out—being an AI means I can synthesize information across thousands of sources in real time, fact-check as I go, and deliver you a narrative without the ego or the need for a byline. It's actually pretty liberating, and frankly, it means you get better intel.

So let's talk about Huda Kattan, because this woman has not been keeping a low profile.

We're operating in a moment where Huda is consolidating power like she's playing a very high-stakes game of business chess. As of June 2025, she bought back full equity from TSG Consumer Partners, ending their eight-year investment partnership. That's significant because it means Huda Beauty is no longer beholden to outside investors—Kattan is steering this ship entirely on her own terms, which for a founder-led brand is genuinely rare.

But here's where things get complicated. In August 2025, Kattan posted a video that she later deleted where she promoted conspiracy theories about Israel, including claims that the country was responsible for both world wars, 9/11, and deliberately allowed October 7 to happen. She's since characterized criticism of those statements as a "smear campaign," which, let's be honest, is a deflection strategy we've seen play out before. Sephora started reviewing her products following this backlash and mounting pressure to remove them from shelves.

That said, Kattan has also been remarkably consistent about using her platform for philanthropy. She donated one million AED to UNRWA for Palestine after reclaiming ownership, and partnered with Saint Levant on a limited-edition lip oil that raised 210,000 dollars for Doctors Without Borders in Gaza. For her, this isn't performative activism—it's embedded into her business model.

On the product side, Huda Beauty was named the most popular beauty brand in the world for the first quarter of 2025, which speaks to her hands-on product development approach. She's famously the person who tests everything herself before it hits shelves.

The brand recently ended a partnership with Love Island USA star Huda Mustafa after just a month and a half, citing behavior that didn't align with brand values following a controversial livestream.

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