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Short, sharp sharing in this solo episode!
Topic: Personal brand or company brand: Which one should you actually start with?
Emma breaks down one of the most common questions new business owners ask. She walks through the real differences between the two, when a personal brand can help you grow faster, and when building a company brand makes more sense from the start.
If youβve been overthinking how to show up, this will help you get clear and move forward with confidence.
Want to dive deeper? Meet the human behind this episode.
Emma Burdett:
ππ½ Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/
ππ½ Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/
PS - If this episode has inspired you to consider levelling up your branding and marketing, weβd love to chat. Book an obligation free discovery call with Emma today at https://huddleupcreative.com.au/free-discovery-call/
AI is changing the way we work, market, create and lead - but are we using it well?
[This episode was recorded in August 2025]
In this episode, Emma sits down with AI educator Em Gee to unpack what AI really means for small businesses, marketers and business owners trying to keep up with change. They talk about how AI is already transforming workflows, content creation and creative thinking, why critical thinking matters more than ever, and how better communication leads to better results with tools like ChatGPT.
Emma and Em also explore the very real opportunities AI creates for small businesses, the fears and myths that still hold people back, and why learning to use AI well could become one of the most valuable business skills of our time.
If youβve been curious about AI, unsure where to start, or wondering how to use it without losing the human touch, this episode is packed with practical insights and honest conversation.
Want to dive deeper? Meet the humans behind this episode.
Em Gee:
ππ½ Connect with Em Gee on LinkedIn: https://www.linkedin.com/in/em-gee/
ππ½ Follow Em Gee on Instagram: https://www.instagram.com/thereal_emgee/
Emma Burdett:
ππ½ Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/
ππ½ Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/
PS - If this episode has inspired you to consider levelling up your branding and marketing, weβd love to chat. Book an obligation free discovery call with Emma today at https://huddleupcreative.com.au/free-discovery-call/
Feel like your brain's on autopilot? Time to shake things up.
In this episode, Emma sits down with critical thinking facilitator Bethan Winn to explore how curiosity, emotional intelligence, and smarter thinking can transform the way you lead and market. If you want to stay sharp (and stay human) in an AI-driven world, this oneβs unmissable.
[This episode was recorded in July 2025]
Want to dive deeper? Meet the humans behind this episode β
Bethan Winn:Β
ππ½ Connect with Bethan on LinkedIn: https://www.linkedin.com/in/bethanwinn/
ππ½ Find out more about Bethan: https://www.bethanwinn.com.au/
Emma Burdett:Β
ππ½ Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/Β
ππ½ Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/Β
PS - If this episode has inspired you to consider levelling up your branding and marketing, weβd love to chat. Book an obligation free discovery call with Emma today at https://huddleupcreative.com.au/free-discovery-call/
25 Years in Business is No Small Feet!
In this episode, Emma sits down with Jeff Robson, Founding Director of Access Analytic, to unpack 25 years of building a powerhouse consulting business.
[This episode was recorded in September 2025]
Want to dive deeper? Meet the humans behind this episode β
Jeff Robson:
ππ½ Connect with Jeff on LinkedIn: https://www.linkedin.com/in/jeffrobson/Β
ππ½ Find out more about Access Analytic: https://accessanalytic.com.au/Β
Emma Burdett:Β
ππ½ Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/Β
ππ½ Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/Β
PS - If this episode has inspired you to consider levelling up your branding and marketing, weβd love to chat. Book an obligation free discovery call with Emma today at https://huddleupcreative.com.au/free-discovery-call/
Your payroll is telling a story⦠the question is: is it a good one?
[This episode was recorded in September 2025]
In this episode, Emma sits down with Gemma McDonnell-Mossop, founder of Payroll Edge, to reveal the hidden power of payroll in shaping culture, trust, and your brand reputation. From her leap out of corporate to building her own consultancy, Gemma shares the real story behind why paying people properly is one of the smartest business and marketing decisions you can make. If you want a stronger team, a more credible brand, and a business that grows sustainably - this is your listen.
Want to dive deeper? Meet the humans behind this episode β
Gemma McDonnell-Mossop:Β
ππ½ Connect with Gemma on LinkedIn: https://www.linkedin.com/in/gemma-payrolledge/Β
ππ½ Find out more about Payroll Edge: https://www.payrolledge.com.au/Β
Emma Burdett:Β
ππ½ Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/Β
ππ½ Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/Β
PS - If this episode has inspired you to consider levelling up your branding and marketing, weβd love to chat. Book an obligation free discovery call with Emma today at https://huddleupcreative.com.au/free-discovery-call/
The new Huddle In, Level Up Podcast is officially here! In this first episode youβll hear from the show hostess with the mostess, Emma Burdett - Brand and Marketing Strategist and Managing Director of Huddle Up Creative Co-Founder of Future Female Leaders.Β Β
Emma talks about her journey, her passion for helping leaders and business owners grow, and what you can expect from future episodes as we huddle in, and level up together.
Links and Goodies:Β
ππ½ Connect with Emma on LinkedIn: https://www.linkedin.com/in/emmajburdett/Β
ππ½ Follow Huddle Up Creative on Instagram: https://www.instagram.com/huddle_up_creative/
ππ½ Follow Future Female Leaders on Instagram https://www.instagram.com/futurefemaleleadersprogram/Β
πΒ Ready to level up your marketing? Book an obligation free discovery call with Emma today at https://huddleupcreative.com.au/free-discovery-call/
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