The WHY MARKETING Podcast

Hugh Forrest (SXSW) | The Patriarch


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Fun talking to Hugh Forrest the Chief Programming Officer of SXSW about his amazing 32-years leading the festival! We also take a behind the scenes look at what it takes to run the festival, including how they select their keynote & featured speakers!

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The WHY MARKETING PodcastBy Rusty Pepper

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