On this week’s episode of Performance Delivered, our special guest is Hugh Kelly, Vice President of Marketing for Volta Networks. Hugh brings over 25 years of experience in software, networking and related technology businesses, from start-ups to publicly traded companies, to Volta Networks today.

Hugh says, “I think it's really important that companies understand that it's not the amount that you create, it's the quality, if you end up creating low quality content, people will will not stay on your site, they're not going to go further into your site and choose to consume more content, or to find out more about your company. So it’s better to have fewer pieces but of higher quality than more pieces of lower quality.” 

We chat about customizing and personalizing marketing solutions, as well as:

• Marketing Automation Platforms

• Qualifying Leads

• Providing Useful Information to your Target Audience

• Intent Data

• And more