In his early twenties, midway through a university degree in Business Administration, Hugo made the unexpected decision to move to London to start a career in personal training. It was the beginning of a ten year journey which has led him into becoming a body transformation coach for London’s City CEOs and other prominent Entrepreneurs.

His transition into entrepreneurship in 2014 was no less extraordinary. He co-founded the A Way Of Life Project (a health & lifestyle platform for wellness professionals) alongside drawing up the early plans for what was later to become one of Europe's most well established wellness retreats, now operating in five countries around the world, Helios Retreats.