In this episode of The Digital Executive, host Brian Thomas sits down with Wilbur Jenkins, Executive Vice President and Chief Operating Officer of WoodmenLife, a leading provider of life insurance and retirement planning solutions. Wilbur shares his journey since joining the organization in 2023, highlighting his early focus on strategic execution, operational efficiency, and leadership development.

The discussion explores how digital transformation is reshaping the life insurance industry, from streamlining customer experiences to deploying AI-driven tools like chatbots and mobile platforms. Wilbur emphasizes the importance of meeting customers where they are—across generations—and ensuring digital tools are intuitive and inclusive.

He also addresses the misconception that older generations are excluded from digital solutions, advocating for a balanced, choice-driven approach that enhances human connection rather than replaces it.

Whether you're a tech leader, insurance professional, or digital transformation enthusiast, this episode offers insightful strategies on leveraging technology to drive value and resilience in a rapidly evolving industry.

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