Sales is a powerful profession, but its true potential is unlocked through the art of human connection. In this episode, Doug C. Brown and Alan Versteeg dive deep into the critical role of authentic relationships in sales success, exploring how professionals can harness mindset and empathy to elevate their performance. With insights into how AI complements (but never replaces) genuine human interaction, Doug and Alan share strategies for building lasting client trust and developing effective sales teams. This conversation offers practical wisdom for sales leaders and anyone aiming to excel by mastering the human element in business.

In this episode, you will learn:

●  How human connection creates trust and drives sales success

●  Why mindset is the key to unlocking long-term growth in sales

●  Practical ways to use AI as a tool to enhance, not replace, authentic interactions

Alan is giving listeners a copy of Growth Matters International's research paper, The Catastrophic State of Sales Coaching. You can download your copy here: https://www.salesgrowthmatters.com/.