In this episode, we explore what happens when iconic brands stop growing and slip into a dangerous state known as zombie mode, still alive but lacking direction, energy, and strategic momentum.
Drawing from decades of hands-on leadership, Alessandro Varisco explains why even the strongest brands lose relevance and what it really takes to bring them back to life.
From the industrial legacy of GFT to the transformation of Moschino and the international growth of Twinset, this conversation reveals why success still depends on the same fundamentals: the right product, the right timing, the right price, and the right people.
A powerful dialogue on leadership discipline, Human Equity, and governance, this episode shows how brands are not saved by creativity alone but by clarity, responsibility, and the courage to make hard decisions.
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