AI is transforming SEO, but the skills that make great marketers remain timeless. In this episode, Steffen Horst sits down with Lindsie Nelson (Symphonic Digital) and Andreas Voniatis (Arteos) to explore how empathy, validation, and adaptability can keep SEO strategies both smart and human-first.

What You’ll Learn in This Episode:

• Why chasing algorithms is the wrong approach
• How empathy sharpens SEO decisions
• The value of cross-channel collaboration in AI search
• How to validate AI insights with real customer data
• The evolving skills SEOs will need to thrive

Featured Guests:

• Lindsie Nelson – Head of SEO, Symphonic Digital
• Andreas Voniatis – Founder, Arteos

Resources & Links:

• Connect with Andreas on LinkedIn or visit Arteos at rtos.ia
• Learn more about Symphonic Digital at symphonicdigital.com

The views and opinions expressed on the “Performance Delivered” podcast are solely those of the author and guests and should not be attributed to any other individual or entity. This podcast is an independent production of Performance Delivered, and the podcast production is an original work of the author. All rights of ownership and reproduction are retained—copyright 2025.