In this episode of The Digital Executive, host Brian Thomas welcomes Zach Giglio, CEO of GCM, an award-winning agency helping organizations harness AI to boost efficiency, performance, and profitability. Certified in AI Strategy for Business by the Wharton School and a curriculum committee member for the U.S. Chamber of Commerce’s Institute for Organization Management, Zach is a leading voice in the responsible adoption of artificial intelligence.

Zach shares how to turn high-level AI visions into tangible business results—by bringing implementation down to the human level. He explains why most AI initiatives fail at the start, and offers a clear framework for getting teams aligned: identify champions, focus on simple but meaningful tasks, and start with what’s already working.

Beyond technology, Zach emphasizes that successful AI adoption is a change-management challenge, not a tech rollout. He details how leaders can reduce fear and build trust through strong AI-use policies, clear communication, and a transparent vision that positions AI as an ally, not a threat.

Zach also introduces a powerful metaphor—treating AI as a junior employee: it’s fast and ambitious but needs direction, context, and oversight from experienced human “managers.” Used this way, AI amplifies expertise rather than replacing it.

Looking ahead, Zach envisions a future where AI levels the playing field, empowering small businesses and entrepreneurs worldwide to compete and innovate responsibly. He urges society to learn from the mistakes of social media—ensuring that AI development and regulation include informed voices from every sector, not just a handful of tech giants.

His message is clear: with thoughtful leadership and education, AI can elevate both business and humanity.

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