In this episode, Sebastien Cloutier, Director of Sales and Marketing at Nomadis, explains how the company is pioneering human logistics through software designed to manage large-scale workforce and patient travel. He breaks down why traditional travel processes are fragmented and how Nomadis centralizes logistics for industries like the resource sector and healthcare. Sebastien shares how positioning, SEO, and tailored website experiences help reach a highly specific audience, while trade shows and direct outreach remain vital. He also discusses the challenges of niche-market targeting, data gathering, and long-term strategic planning. Listeners gain insight into messaging, buyer empathy, and improving discovery for complex B2B solutions.