239: Humane Marketing with Sarah Santacroce and Miriam Schulman

In marketing your business or selling your products through the traditional marketing methods, did you ever feel uncomfortable, unsure, or question whether this is really you? That’s exactly what our guest Sarah Santacroce felt while learning the trade of online marketing. Sarah is an entrepreneur in the Marketing Space. She’s the Founder of the Humane Business Revolution and an internationally recognized LinkedIn Consultant, entrepreneur, podcaster, ‘Hippie turned Business Coach’ and author of ‘Marketing Like We’re Human‘ and ‘Selling Like We’re Human‘ books. “We need a different way for entrepreneurs to … do marketing, and not just cookie cutter approaches. Yes, it has to do with the scarcity and the urgency, but… let’s look at what they’re meant for and let’s use them in a different way with empathy and kindness.” - Sarah Santacroce So how do you start marketing with a humane approach? Here are some of the points Sarah raised that you can start applying today: False urgency, scarcity, wealth-signaling, ang gap selling marketing are some of the anxiety-inducing marketing methods. With how much the world has consciously evolved in the past few years, they are now an outdated approach to marketing. The reason why you are uncomfortable with selling and marketing has to do with worthiness and really believing in yourself. Share the positive outcome of your product/service and use empathy and perspective-taking to connect with your clients. “Let’s empower our clients. Let’s treat them as the smart human beings they are.” - Sarah Santacroce The voices that say, “In order to succeed, you need to run your business this way,” or “In order to sell, you need to market this way,” can be overwhelming, especially when you feel that these methods aren’t true to who you are. The good news is that this is YOUR business. YOU are the one running it. YOU get to make the decision. And it’s possible to make decisions that are true to you, allows you to connect with your clients, and still be profitable. For full show notes, go to schulmanart.com/239 ++++++++++++++++++++