The oldest animal welfare organization in America, American Humane, has launched a new third party certification program consistent with its longstanding programs covering zoos, farming, and even the film and television industry. Announced a month ago, "Humane Tourism" is designed to certify "wildlife reserves, lodges, and tour operators for their humane responsibility toward the animal life that the operations may encounter and have the potential to impact." As wildlife viewing vacations become increasingly popular, one goal of this new program is to provide well-meaning consumers the information needed to make conscientious choices about where to spend their wildlife tourism dollars. New SR VP & COO, Dr. Kashyap Choksi and Jill Nizan, Director, Conservation Operations discuss how the program was created and the potential global impact on ensuring wild animal welfare.

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