A decade ago, Joshua Ross and his good mate Adam McCurdie went looking for an idea that would have maximum impact in doing the most good.

So they decided to take on the global ticketing industry and launch Humanitix.

Their second crazy big idea was to give away all the company’s profit.

They’ve succeeded on both fronts. Since Humanitix was founded in Sydney in 2016, it’s given away $21 million to charities and projects, including ethicist Peter Singer’s The Life you can Save. The Atlassian Foundation has helped the pair take on a cutthroat industry and thrive.

Humanitix now operates in Australia, New Zealand, the US, Canada and UK, and Hollywood superstar and kindred spirit Hugh Jackman recently signed on as head of impact.

Josh sits down with Simon on Startup 360 this week to talk about that adventure and what it means to have a not-for-profit social enterprise - something that doesn’t fit the normal philanthropic model.

It’s inspiring and uplifting story of how impact and happiness comes not from the money you make but what you do with it next.

And it turns out that Josh and Wolverine read the same books.

Startup 360 is all about staying human and finding out what makes people tick.

This show is a SmartCo Media production, produced and edited by Matt Jackson, and supported by Deel. Hire, manage and pay – anyone, anywhere.