Humanizing Growth Series by The Institute for Real Growth

This Humanizing Growth Series is reflecting on the personal leadership journey and brand transformation efforts of Dolf van den Brink, the CEO of 300 HEINEKEN brands operating in 190 countries. Once a management trainee and now CEO, van den Brink will share his learnings from the past, his challenges in the present, and his ambitions for the future.

Personal journey
Heineken is famous for its Dutch entrepreneurial spirit and taking on challenges headfirst. Rising to the top in such an organization requires cultural adaption and synchronization. Van den Brink shares his lessons learned while synching and growing into his leadership roles across the globe.

This conversation was part of a live webinar series. See more here: https://instituteforrealgrowth.com/upcoming-webinar.html 

In this conversation with both the CEO & CMO of GSK Consumer Healthcare, Brian McNamara and Tamara Rogers, we discuss the power of having a clear purpose. For GSK, that is simple: ‘Deliver better everyday health with humanity’, which guides their decisions and actions every day. But how did they build and translate this throughout the organization and use it to help their employees find their own personal purpose?

In this podcast, we also dive deeper into the CEO & CMO coalition and the role that marketing plays in driving more Humanized Growth within GSK. The clear, honest, and tangible advice from Brian & Tamara makes this conversation a must-watch for marketing & growth leaders.

This podcast was recorded as part of a live webinar series. See more here: https://instituteforrealgrowth.com/humanizing-growth-series.html

In this episode of the Humanizing Growth Series, we speak to Hakan Bulgurlu, CEO Arcelik. Arçelik is one of the most sustainable home appliances and houseware companies in the world, ranking 34 on Corporate Knights’ 2021 Global 100 Index and is also the industry leader for the second year in a row on the Dow Jones Sustainability Index. 

For Bulgurlu, an organizational transformation starts with a personal transformation. He discusses his personal purpose and how he aligns that with the companies vision and offers tangible steps for other leaders out there to follow suite. 


This podcast was recorded as part of a live webinar series. See more here: https://instituteforrealgrowth.com/humanizing-growth-series.html

In this incredibly inspiring episode of the Humanizing Growth Series, we sit down with Angela Ahrendts, Former CEO Burberry & Former SVP Apple Retail. 

Angela opens up about her journey from a small town in the mid-west, to becoming the CEO Burberry, her thoughts on why CMOs are best placed to become CEOs and how to build more humanized growth while taking your shareholders on the journey. 

This episode was recorded as part of a live webinar. For more information visit: https://instituteforrealgrowth.com/humanizing-growth-series.html

Capitalism is being reinvented and it is up to marketers to move the needle in the right direction. In this episode, Hubert Joly, former Chairman & CEO of Best Buy explores how to turn around an organization into both an inspiring workplace and profitable firm, how to engage employees to create magic for their customers and how a noble purpose provides the right guidance. Hubert Joly talks about his leadership style, thinking with this head, his heart and his soul.

This podcast was recorded as part of a live webinar series. See more here: https://instituteforrealgrowth.com/humanizing-growth-series.html

In this episode of the Humanizing Growth series, Marc Pritchard, Chief Brand Officer at P&G talking about his personal and business growth journey with P&G. From 'firing and hiring' himself every 18 months, to seeing P&G brands as a force for good, Marc parts his wisdom and life lessons from his 27 year journey with P&G.

This podcast was recorded as part of a live webinar series. See more here: https://instituteforrealgrowth.com/humanizing-growth-series.html

In this podcast epsiode, Lorraine Twohill, CMO Google addresses the measures Google are taking to address diversity and inclusion, how they are holding themselves and their work accountable,  how Google has taken care of their employees over the last 18 months and a broad look at the marketing landscape and the role of the CMO.

This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html 

In this episode, Diego Scotti talks about his personal purpose around 'connection' and how this is translated through his role as CMO at Verizon. Originally from Argentina, Diego discusses the importance of Diversity within the marketing industry and the efforts Verizon have made with their program #adfellows. A paid fellowship which promotes and encourages greater diversity & gender inclusion within the  marketing & advertising industry. 

This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html 

In this episode, CDO of L'Oréal, Lubomira Rochet, tells us about the digital transformation of L'Oréal. How she created a sustainable change culture with people at the heart and about her personal journey leading the change.

This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html 

In this episode, IRG Founder Frank talks with Vinod & Iris  about effective collaboration between the CEO & CMO, the importance of being commercially, insights & purpose driven, and what this requires from leaders.

This was recorded as part of of a live webinar. To join our next session, head over to https://instituteforrealgrowth.com/humanizing-growth-series.html