Jason Dorsey is President and lead generational researcher at The Center for Generational Kinetics. Jason has led more than 65 generational research studies, worked with over 700 companies, and has a new book out: Zconomy: How Gen Z Will Change the Future of Business--and What To Do About It.
In This Episode:
● The oldest part of GenZ is bearing the brunt of COVID-19, while the youngest is adopting new technology and relationship skills
● For the first time, consumer tech trends are being driven from the youngest up to the oldest
● GenZ’s most trusted source of information are social media influencers
● Value and utility are the top 2 things GenZ wants from a brand, product or service