Humans WithAI

Imagine winning a 48-hour filmmaking competition using only AI tools. That's exactly what our guest, Jagger Waters, did, and today, she will share her incredible journey with us.

From the Hollywood writers' strike to the creation of her award-winning film "Love at First Bite," Ms Waters has been at the forefront of AI experimentation. She reveals how she blends traditional techniques with cutting-edge AI, such as Midjourney, Magnific, and Kyber, to craft a visual masterpiece. Her story is a testament to the potential of AI in the arts, inspiring both seasoned filmmakers and AI enthusiasts alike.

Links relevant to this episode:

• Love at First Bite | YouTube
• Jagger Waters | Instagram (glamorousreptile)
• Jagger Waters | IMDb
• Jagger Waters | Substack
• Sora AI Video Generator - Aitubo.ai

Thanks for listening, and stay curious!

//david

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Riverside FM - Our remote recording platform

Music Radio Creative - Our voiceover and audio engineering partner

Podcastpage - Podcast website hosting where we got started

Peter Guirguis shares his journey of starting his own business and how he used AI in his day-to-day life. He discusses using AI in copywriting, web design, app development, and advertising. He emphasises the importance of clear and concise messaging on websites and the use of AI to generate persuasive copy.

He also mentions the use of AI tools like Play.io for advertising campaigns. Peter highlights the need for testing and experimentation in marketing strategies and the importance of tracking ROI. AI tools have saved Peter Guirguis both time and money in his business. He no longer needs to hire copywriters or spend hours crafting email responses. The productivity and time management benefits are significant, saving him hundreds of hours each month. David Brown highlights the lack of discussion around the actual impact and ROI of AI tools. Peter mentions the need for an AI tool that can compare different outputs and determine the best option for a given context. They also discuss the importance of being nimble in a changing job market and the value of vocational training and apprenticeships.

Takeaways

• AI can be harnessed in various business aspects, including copywriting, web design, app development, and advertising. This empowerment allows business professionals to take control and make confident decisions.
• Clear and concise messaging is crucial for websites, and AI can help generate persuasive copy.
• AI tools like Plai.io can streamline the process of creating and optimising advertising campaigns.
• Testing and experimentation are essential in marketing strategies to track ROI and improve results. AI tools, by saving time and money in business operations, enhance efficiency and productivity.
• The actual impact and ROI of AI tools should be considered and discussed.
• Being nimble and adaptable is not just a suggestion but a crucial necessity in a changing job market. This adaptability prepares us to face challenges and be resilient.
• Vocational training and apprenticeships can provide valuable skills and job opportunities.

Links relevant to this episode:

• What Is Direct Response Copywriting?
• Clayton Makepeace’s 3 traits every copywriter needs | The #1 Copywriter Forum & Community – Kevin Roger's CopyChief
• Plai: Better Digital Marketing Is Just A Few Taps Away
• SwiftPress Support Website

Thanks for listening, and stay curious!

//david

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Tools we use and recommend:

Riverside FM - Our remote recording platform

Music Radio Creative - Our voiceover and audio engineering partner

Podcastpage - Podcast website hosting where we got started

In this conversation, Jo Shilton interviews Suzanna Chaplin, CEO of ESB Connect and Data Labs Group, about the use of AI in email marketing and customer acquisition. They discuss the evolution of AI in the industry, the benefits and challenges of using AI in email campaigns, and the importance of diversity in AI development. They also touch on the potential biases in AI data and the need for human oversight. Overall, the conversation highlights the value of AI in improving customer experiences and finding new trends and patterns in data.

Takeaways

• AI has greatly improved the speed and efficiency of building data models and analysing large datasets in email marketing.
• AI can help identify underlying patterns and remove biases in email campaigns, leading to better results.
• The human element is still crucial in training AI models and ensuring the ethical use of AI.
• Diversity in AI development teams is important to avoid biases and create more inclusive and effective AI solutions.
• AI has the potential to make the internet more accessible and user-friendly by understanding natural language queries.

Tonia Samsonova discusses the challenges that artists face with AI and copyright issues. She shares her solution of giving artists the ability to train their own AI algorithms, allowing for a more diverse and decentralised AI landscape.

Tonia Samsonova is a serial entrepreneur and founder with a successful eight-figure exit. Currently she is the founder of exactly.ai, a platform enabling artists to train their AI models and monetise their unique aesthetics by leveraging their audience. Before that, she was a product leader at Yandex, a search engine company, and led a COVID-19 response initiative with a daily audience of 50 million. Her team's work on this project was shortlisted for Cannes Lions and earned European awards for creative data usage. Before becoming an entrepreneur, Tonia was a journalist and news editor.

Takeaways

• Exactly.ai allows artists to train their own AI algorithms
• Artists need to protect themselves and weaponise their creativity
• Reactions from the artistic community vary, with some embracing AI and others expressing concerns AI allows artists to become curators and tastemakers, as they can mass-produce images and choose the best ones.
• The partnership between human brains and AI is what makes us unique and beautiful creatures.
• AI can elevate the average level of skills and open up new opportunities for collaboration.
• AI can help people with dysgraphia or language barriers overcome their challenges.
• AI models can be published and rented, enabling specialised tools and collaborations.
• It's important to manage expectations and not rely solely on AI for decision-making.
• The future world will still depend on education, curiosity, and moral values.

Links relevant to this episode:

• Tonia Samsonova | LinkedIn
• Exactly.ai

Thanks for listening, and stay curious!

//david

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Tools we use and recommend:

Riverside FM - Our remote recording platform

Music Radio Creative - Our voiceover and audio engineering partner

Podcastpage - Podcast website hosting where we got started

In this enlightening episode of Creatives WithAI, we venture into the heart of how AI is reshaping the creative landscape.

From the nuances of music production to the intricacies of digital marketing, discover the broader implications of AI on human connection and creativity.

✨ Meet Our Guests: Daniel Bedingfield and Fernando Garibay

Join us for an exclusive conversation with two luminaries in the music industry: Daniel Bedingfield, the chart-topping singer-songwriter, and Fernando Garibay, the Grammy-winning producer behind some of the music industry’s biggest artists. These creative powerhouses share their unique perspectives on the seismic shifts AI is causing in their fields.

🎧 What You'll Learn in This Episode:

• AI's Transformative Role in Music: Explore how AI is revolutionising music production and the creation process. Daniel and Fernando offer firsthand accounts of their experiences with AI in the studio, revealing both the challenges and the groundbreaking opportunities it presents.
• Evolution of Genres and Music Engagement: Dive into the future of music engagement and the evolution of genres. Our guests reflect on how AI influences listening habits, genre-blending, and the quest for self-awareness in an era of excessive dopamine stimulation.
• AI in Digital Marketing: Understand how AI is redefining digital marketing strategies, enabling more personalised and effective campaigns. Learn about the tools and techniques that are setting new standards in the industry.
• Human Connection and AI: Examine AI's potential to enhance relationships and foster deeper human connections. We discuss how AI can support artists in their creative journeys and transform them into thought leaders in this new era.
• The Future of Creativity: Contemplate the broader implications of AI on creativity and what it means for artists today. Daniel and Fernando provide insights into how creatives can redefine their value and thrive amidst the rapid technological changes.

🔊 Why You Should Tune In:

This episode is more than just a discussion; it's a journey into the profound influence of AI on our lives. Whether you're an artist, a marketer or simply curious about the future, you'll gain valuable insights and inspiration from these compelling guests.

Don't miss this chance to explore the intersection of AI and creativity with two of the industry's most innovative minds. Tune in for an enriching journey into AI's profound influence on our lives and discover how creatives can redefine their value and thrive amidst rapid change.

Links relevant to this episode:

• Daniel Bedingfield | 2024-25 UK Tour Tickets
• Fernando Garibay | The AI Summit London
• Fernando Garibay | Gagapedia | Fandom
• Fernando Garibay | x.com
• Fernando Garibay | Instagram
• Daniel Bedingfield | Spotify
• Daniel Bedingfield | x.com
• Daniel Bedingfield | YouTube
• Daniel Bedingfield | Instagram

Thanks for listening, and stay curious!

//david

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Tools we use and recommend:

Riverside FM - Our remote recording platform

Music Radio Creative - Our voiceover and audio engineering partner

Podcastpage - Podcast website hosting where we got started

Joy Dean, a commercial strategist and ad tech professional, shares her journey in the industry and her pioneering work with AI in eye tracking, underscoring the critical need for women's involvement in AI and advocating for diverse voices in training sets to ensure fairness.

Joy also highlights the transformative potential of AI to revolutionise women's roles in fields like marketing, urging them to leverage AI for enhanced skills and efficiency.

The discussion also tackles AI's challenges, such as data biases and fraud risks, and delves into ethical concerns about deepfakes and manipulated content. The speakers call for regulations and transparency in AI-generated content, especially in advertising and influencer marketing.

Takeaways

• Women should embrace AI as a tool to enhance their skills and efficiency in various roles, including marketing.
• Diverse voices and perspectives, including women, need to be included in AI training sets to avoid biases and ensure accurate representation.
• AI has the potential to impact creative roles, such as marketing, by automating tasks like content creation and data visualisation.
• Challenges and risks associated with AI include data biases, privacy concerns, and the potential for fraud and deep fakes.
• Women should seek opportunities to learn about AI and its applications, whether through online courses or discussions with industry professionals. AI technology has the potential to create deepfakes and manipulate voices and images, raising concerns about trust and authenticity.
• Regulations and transparency are necessary to address the ethical issues surrounding AI-generated content, particularly in advertising and influencer marketing.
• Women's involvement in AI is crucial to ensure diverse perspectives and prevent bias in its development.
• AI can be used creatively to enhance productivity, efficiency, and personal well-being.
• Play-based wellness events and alternative networking opportunities can provide a more inclusive and enjoyable environment for professionals in the digital industry.

Links relevant to this episode:

• Campaign UK 40 Over 40 2024 winners: Joy Dean, Tobii
• Global leader in eye tracking for over 20 years - Tobii
• Joy Dean | LinkedIn

Today's conversation covers a wide range of topics related to AI, machine learning, virtual influencers, and the future of technology. Dudley Nevill-Spencer, Chief Innovation Officer at Live & Breathe, shares insights on a variety of topics, including Audience Intelligence AI, virtual influencers, and the impact of AI on the future.

The discussion also delves into the potential of quantum computing, the role of regulation in AI, and the importance of creativity in the future.

Takeaways

• Audience Intelligence AI involves using language analysis and meta-language analysis to understand the emotions and psychology of target audiences for effective advertising.
• Operational AI involves using AI to improve performance metrics of operations within a business - so job ‘x ‘, like writing a brief, normally takes 16 hours; with operational AI, it takes you 8 hours and is twice as good.
• The use of AI in creative intelligence allows for the generation of multiple images, words, and stories to aid in the creative process, although it is not yet at the point of perfect ad output.
• The development of virtual influencers and virtual assistants owned by brands has the potential to revolutionise customer engagement and brand-consumer relationships.
• The future of technology, including quantum computing and AI, presents both exciting and challenging prospects, with the need for regulation and a focus on creativity and human touch.
• Encouraging creativity and storytelling in children is essential for preparing them for a future where human creativity and individual ideas will remain crucial.

And to answer the quantum computing energy question, I found this: "Today, quantum computers’ electricity usage is orders of magnitude much less than any supercomputer, and this is counting all the different quantum architectures available." (Link to the full article below)

Links relevant to this episode:

• The AI Summit London
• Imma.gram | Instagram
• Quantum Computing : Rethinking Energy Consumption - Pasqal - "Today, quantum computers’ electricity usage is orders of magnitude much less than any supercomputer, and this is counting all the different quantum architectures available."
• Live & Breathe | Independent Agency
• Virtual Influencer . Agency
• Dudley Nevill-Spencer | LinkedIn

Thanks for listening, and stay curious!

//david

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Tools we use and recommend:

Riverside FM - Our remote recording platform

Music Radio Creative - Our voiceover and audio engineering partner

Podcastpage - Podcast website hosting where we got started

Ever wondered how AI could transform the world of digital marketing? Join us as we sit down with Mumtaz Khamker, a seasoned fractional Chief Marketing Officer with a knack for digital and affiliate marketing. Mumtaz walks us through the often labour-intensive aspects of affiliate marketing and shares her vision of an AI-powered future that could streamline everything from booking placements to automating media plans. She also sheds light on her professional journey, emphasising how AI tools could not just enhance efficiency in marketing but also offer significant support to startup founders on their journey to success. This is an episode packed with insights for anyone interested in the intersection of AI and digital marketing.

We also dive into the nuanced balance between AI tools and human expertise. Mumtaz explains through real-world examples how AI chatbots can be helpful yet require human oversight, especially in legal contexts. She discusses the importance of maintaining the right tone and brand persona when using AI to generate website copy. Additionally, we discuss the potential of AI to level the job market and the ethical considerations of AI usage transparency. From career flexibility for women to the impact of AI in retail and advertising, this episode explores it all. Don't miss out on this engaging conversation that covers the future of AI, complete with critical and creative thinking capabilities and the risks of content fatigue among younger generations.

In today's episode, we delve into the dynamic intersection of artificial intelligence and the creative industries. Join our host, David Brown, as he speaks with a fascinating array of experts and enthusiasts from the Podcast Show in London.

From audio producers to business brains behind innovative voiceover agencies and from podcast community managers to prominent figures in the AI video editing space, we cover the diverse ways AI is shaping and enhancing creative workflows.

Our guests share their first-hand experiences, highlighting both the incredible benefits and the ethical concerns of AI integration. Tune in as we explore how AI is transforming content creation, enhancing productivity, and raising poignant questions about the future of human creativity in a rapidly evolving technological landscape.

Stay with us for insights that promise to inform, challenge, and inspire your own creative journey.

Links relevant to this episode:

• The Podcast Academy
• Michele Cobb | LinkedIn
• Soul Sutras – The South Asian feminist platform
• Sangeeta Pillai | LinkedIn
• Spreaker
• Francesco Corsi | LinkedIn
• The Radio Academy
• Katie Hill | LinkedIn
• POW PR the UKs first and only podcast PR agency
• Fiona Fraser | LinkedIn
• Choppity - AI social media video editor
• Zara Anita Paul | LinkedIn
• Voices Sound Studio homepage
• Jai Williams | LinkedIn
• OneFinePlay - Podcast Production | Systems & Support For Better Podcasting
• Matt Cheney | LinkedIn
• Riverside: HD Podcast & Video Software | Free Recording & Editing
• Kendall Breitman | LinkedIn
• Professional Voice Overs - Ads, Radio Jingles, Podcast Intro, DJ Drops — Music Radio Creative
• Mike Russell | LinkedIn
• Izabela Russell | LinkedIn
• The Podcast Show 2024

Thanks for listening, and stay curious!

//david

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Tools we use and recommend:

Riverside FM - Our remote recording platform

Music Radio Creative - Our voiceover and audio engineering partner

Podcastpage - Podcast website hosting where we got started

In this episode of Creatives WithAI, host David Brown provides a brief update from the Podcast Show in London. He expresses gratitude to listeners and guests for their support in the first year.

Looking ahead to season two, David plans to incorporate more in-person interviews and on-the-spot conversations at events. He aims to explore how various professionals, including broadcasters and producers, use AI in their work.

Exciting new guests are lined up, and next week's episode will feature a series of Vox-Pop interviews.

Links relevant to this episode:

Thanks for listening, and stay curious!

//david

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Tools we use and recommend:

Riverside FM - Our remote recording platform

Music Radio Creative - Our voiceover and audio engineering partner

Podcastpage - Podcast website hosting where we got started