From a Humble Idea to a Global Icon , we sit down with the brilliant minds behind memo bottle, Jono & Jesse, who created the cult-favourite flat water bottle that’s become a global design staple.We dive into the real story of how the they met, the unexpected challenges they faced turning a simple idea into a tangible product, and why the prototype was anything but easy to perfect. From local beginnings to global shelves, they share the gritty behind-the-scenes of scaling a brand that balances design, function, and purpose.This one’s packed with honest insights, laughs, and hard-won lessons about creativity, resilience, and building a brand with impact.