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Humble dairy farming to dominating the global markets: Murray Zanders' Fertiliser Empire
In this episode, we dive deep into the fascinating journey of Murray Zanders, whose career in the fertiliser industry took him from a modest start in a small shed to spearheading global success. Murray shares how he, revolutionised the industry by blending technology with practical solutions, creating innovative products that transformed fertiliser application.
Listen as Murray recounts the pivotal moments that shaped his business, including his bold decision to manufacture in-house and the strategic move to international markets. He discusses the challenges of scaling up operations, the importance of having the right team, and how his company adapted to changing market conditions.
You’ll hear about the technical breakthroughs that set their products apart, such as the development of patents for holding copper in suspension and the creation of cutting-edge coatings. Murray also reflects on his personal growth, the lessons learned from past struggles, and the drive that keeps him passionate about his work.
Tune in to gain valuable insights into the intersection of innovation, resilience, and leadership, and discover how Murray's story is a testament to the power of perseverance and forward-thinking in building a successful global business.
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By Jordan de JongIn this episode, we dive deep into the fascinating journey of Murray Zanders, whose career in the fertiliser industry took him from a modest start in a small shed to spearheading global success. Murray shares how he, revolutionised the industry by blending technology with practical solutions, creating innovative products that transformed fertiliser application.
Listen as Murray recounts the pivotal moments that shaped his business, including his bold decision to manufacture in-house and the strategic move to international markets. He discusses the challenges of scaling up operations, the importance of having the right team, and how his company adapted to changing market conditions.
You’ll hear about the technical breakthroughs that set their products apart, such as the development of patents for holding copper in suspension and the creation of cutting-edge coatings. Murray also reflects on his personal growth, the lessons learned from past struggles, and the drive that keeps him passionate about his work.
Tune in to gain valuable insights into the intersection of innovation, resilience, and leadership, and discover how Murray's story is a testament to the power of perseverance and forward-thinking in building a successful global business.