In this episode of Hunden Happy Hour, Bethanie DeRose, Executive Vice President of Consulting at Hunden Partners, welcomes Kerri Kapich, Chief Operating Officer of the San Diego Tourism Authority, to discuss what it means to lead beyond tourism. Together, they explore how San Diego embraces regional partnerships, evidence-based decision making, and long-term stewardship to strengthen both the visitor economy and the community.From research and strategic planning to sustainability, infrastructure, and community development, this conversation highlights how destination leadership can create lasting value for residents, businesses, and visitors alike.And we highlight a San Diego organization making a local impact: the Jacobs & Cushman San Diego Food Bank. Through food assistance, nutrition programs, and community partnerships, they help address food insecurity across the region. Learn more at sandiegofoodbank.org.