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Two more examples of how a business can gain publicity through the media using the "Piggy back" method.
You have two choices when dealing with the media.
You either deal with the media in a proper, professional and positive manner. Or you deal with the media in a suspicious untrusting and unhelpful way.
In this podcast Mark Aiston looks at the ramifications of both choices.
If you want to promote a story from within your business to the media for free, you MUST understand what makes a story newsworthy.
There's no point promoting something to the media that is not newsworthy.
I'll reveal the 8 elements that constitute whether a story is newsworthy or not.
From the publisher's feed