The Digital Executive

Hunter Dickinson on Building Whop’s Creator Economy and Scaling Beyond Sales | Ep 1094


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In this episode of The Digital Executive podcast, Brian Thomas speaks with Hunter Dickinson, Head of Partnerships at Whop, about his entrepreneurial rise from founding Zen Task to leading Whop’s sales and partnership strategy. Hunter shares how his early venture—born from the Web3 space and acquired by Whop—helped lay the foundation for a digital marketplace now generating over $1.3 billion in gross merchandise volume. His journey reveals the mindset shift from solo founder to team-driven operator and how shedding ego became a catalyst for scale.

Hunter dives into how Whop is reshaping digital commerce by empowering creators to monetize their passions. He details how the platform is evolving—from building global payment systems to launching vertical SaaS tools—making it easier than ever for individuals to earn income doing what they love. With a vision centered on aligning skills, passion, and access, Hunter explains how Whop aims to unlock a sustainable future for creators around the world.

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