Hustle Like U Broke

In this special edition, Hustle Like U Broke is passing over the reins to the Country Music Association's Tiffany Kerns, to discuss their ongoing relief initiative: Music Industry COVID Support (MICS). MICS is a partnership between CMA and related nonprofit organizations to bolster resources and better support the music industry community. We're joined by Tatum Allsep (Music Health Alliance), Jerome Crooks (Touring Professionals Alliance), and Debbie Carroll (MusiCares) to cover the different ways those in need can find the resources they're looking for.

"Women working in professional audio make up just 5% of all audio engineers," says tour veteran and host of the SoundGirls podcast Beckie ("Bex") Campbell. That number is staggeringly low, and is something that SoundGirls endeavors to fix. Founded by Karrie Keyes and Michelle Sabolchick Pettinato, SoundGirls "supports women working in professional audio and music production by highlighting their success and providing a place for them to connect, network, and share advice." In this episode, we speak to Bex and Claire Murphy, guitar tech and author of Girl on the Road: How to Break into Touring from a Female Perspective, about SoundGirls approach to providing unique opportunities for aspiring young women, the challenges that need to be overcome, and the roadmap to equality in concert touring.

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Over the past decade, Kimberly Hurtarte has been working with artists, corporations, individuals, and nonprofit organizations to design and implement sustainable campaigns generating meaningful impact on a global scale. She currently serves as the Executive Director of Incubus’ Make Yourself Foundation and as an advisor at Global Impact. She began touring with Linkin Park in 2015 as part of their foundation’s fan engagement initiative, which gave way to an unexpected but exciting new career as tour manager soon after. Her passion for logistics, problem-solving, and relationship building has led to rewarding opportunities working for artists like Incubus, Meghan Trainor, and Lizzo. In our discussion with Kimberly we talk about her origins in the Peace Corp, her transition to touring, and helping artists activate their fans around worthy causes.

We're back with part two of our discussion with Adam Tobey & Dave Stevens from Concert Ideas. In this episode we talk about working with students on show days, the actual money that can be spent on campus concerts, and ways that crew can work with campus staff to create a better educational experience.

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Middle agents occupy a unique space in the entertainment industry, and Concert Ideas is one of the oldest and longest standing in the business. Part talent buyer, part production person, and part educator, they offer unique insight into the upcoming generation trying to enter the music industry. In part 1 of our discussion with Adam Tobey & Dave Stevens we talk about their paths to the industry, the role of a middle agent, and some of the misconceptions about the college market.

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As a faculty member within the Bandier Program at Syracuse University, Dr. Ulf Oesterle has been teaching music business for the last 16 years with courses touching on recorded music, live music, social media strategy and interpreting industry data. A former music manager, indie label owner and radio programmer, Dr. Oesterle sits on the board of the Music and Entertainment Educators Association (MEIEA), contributes to educational endeavors for Show Makers (alongside HLUB alums Jim Digby, Jen Kellogg, and our very own Matthew Walt), speaks at conferences regularly and consults about TikTok strategy while managing his own creator presence on the platform. In our discussion, we talk about the strengths of music business education and how touring professionals can help augment those efforts, the strategies and practices that define the curriculum, and the unique ways that music business programs try to replicate the touring industry.

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The Weeknd. Motley Crue. Imagine Dragons. Kelsea Ballerini. Bon Jovi. The Lumineers. Muse. Pentatonix. Halsey. Game of Thrones? If you're asking what those all have in common, the answer is simple: Sooner Routhier, one of the top designers in the entertainment industry. Beginning her career working for New England based Rainbow Productions, Sooner would quickly take her lighting talents to groups like Chevelle and Audioslave. From there, the sky was the limit, as Sooner has piled up awards and recognitions (Parnelli, Top Dawg, Live Design, etc.). In our discussion, we talk about her path from small-town Vermonter to world renowned designer, the many people she credits for helping her along the way, and what it takes to bring an artist's creative vision to life.

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Jerome Crooks is a hall-of-fame-worthy tour manager, working with artists like Nine Inch Nails, Tool, Linkin Park, Adele, and The Beastie Boys. As one of the top professionals in the industry, Jerome has carved out a unique path, yet few people in the business today are doing as much as he is to roll down the ladder for those that follow in his footsteps. A founder and/or partner in Never Famous, the Touring Professionals Alliance, and Diversify the Stage, Crooks has made bringing people along a critical part of his legacy. In our discussion with Jerome, we talk about the many organizations he's developing, handling loss, maintaining and strengthening family relationships, and why there's something special about working with people you respect.

A hustler's hustler, Kristina Raines has held a wide variety of positions in the live events industry, and found her niche with HeadCount, a nonprofit using live music to promote voter registration by partnering with artists like Ariana Grande, Dead & Company, Dave Matthews Band, and Billie Eilish. As the Major Gifts Director, Kristina has a pivotal role in working with these artists to create unique fundraising opportunities. A nomad by nature, Kristina began her career working for an Athens, GA based jam band and has bounced around ever since, landing in places like Miami, Boulder, Eugene OR, the Hamptons and most recently Maui, all the while working gigs like Red Rocks, Art Basel, and the Super Bowl. In this episode, Kristina shares her unique journey, explains the importance of civic responsibility and democratic participation, and offers a fresh perspective for industry newcomers.

Some people are just born ready and go straight to the big leagues. Sure thing Hall of Famer Angie Warner is one. Since her first tour as a PA on NSYNC's "No Strings Attached" stadium run, Angie has worked in a variety of roles for an impressive collection of clients, including Madonna, Guns N' Roses, Van Halen, Dave Matthews Band, Jay-Z, Imagine Dragons, Puff Daddy, No Doubt, and more. These days, Angie is busy Tour Managing Post Malone, so the HLUB crew adjusted their schedules to catch up with her between gigs to discuss her personal touch and no nonsense attitude, how she stays balanced on the road and at home, and the ways that pioneering women in the industry helped shape her career.