This week we’re hanging out with Lucy Bellville—aka @WillametteValleyWine. From DDing her parents’ wine tours as a teen to becoming a content creator at Ken Wright Cellars, Lucy’s got deep roots in Oregon wine. We talk about wine culture, favorite tasting rooms, how to start building your palate, and why the Willamette Valley is becoming Napa’s cooler, more laid-back cousin. Plus: wine clubs, canned wines, grape stomping, and tips for planning your own tour through the valley.

🎧 Streaming now on all podcast platforms!

#WillametteValley #OregonWine #WillametteValleyWine #WineTastingOregon #PNWWine #OregonWineries #DrinkLocal #WinePodcast #SupportSmallWineries #McMinnvilleOregon #PinotNoir

How Salem’s hottest new bistro & bar is taking shape!

We sat down with Sheena Nash, the woman behind Clink!, to talk design, building her dream team, and what it means to launch a woman-owned business in the heart of Salem, Oregon. If you’re excited about what’s coming to the local scene—this episode is for you.

In this episode of Hustle Northwest, Carrie introduces a very special guest — her dad, Leon Adams — a knife maker with a passion for giving back. Since 2009, Leon has handcrafted over 115 custom knives, not for profit, but to help Oregon schools and communities, raising close to $200,000 through auctions.

We talk about:

• The first time he made a knife… and how it “wasn’t ugly, just rustic.”
• How a school auction changed everything.
• The insane story of a couple bidding against each other on the same knife.
• What it takes (and how long it takes) to make one of his knives.
• The dangers of knife-making (yep, it gets a little bloody).
• Why he refuses to sell his knives — and how they’ve become trophies for school auctions across the country.

From making knives with a Maytag motor to handcrafting one-of-a-kind blades from giraffe bone and elk antler, this episode is all heart. Leon shows us what happens when your passion becomes purpose.

👋 Know a school or fundraiser that might benefit from Leon’s work? You can reach him directly at [email protected] or give him a call at (503) 551-3913.

These guys didn’t set out to make another sugary cider for the brunch crowd. They set out to reclaim cider’s seat at the table—next to the best craft beers and wines in the Northwest.

In this episode, we sit down with the founders of Two Towns Ciderhouse out of Corvallis, Oregon. What started as three dudes with backgrounds in fermentation, finance, and design turned into one of the biggest cider producers in the Northwest—with over 100 employees, multiple facilities, and shelves packed in 15+ states.

We talk about:

• 🍎 Why cider isn’t just fizzy apple juice

• 🚀 How they went from hobby to award-winning powerhouse

• 🔥 The weird, wild world of apples (and how each seed creates a brand-new variety)

• 🧪 Their take on fermentation, whole fruit, and bringing traditional techniques back from the dead

• 👀 What’s next for cider in Oregon—and why you should definitely hit up their Harvest Party

From European-style funk to crisp, acid-driven crushables, Two Towns isn’t playing by the old cider rules. This is a story about risk, craft, and why sometimes it takes three different brains to flip an industry on its head.

Thanks for listening! Don’t forget to:

• 🔔 Follow us on Instagram @hustlenorthwest for behind-the-scenes clips.

• 🎙️ Subscribe to Hustle Northwest on your favorite podcast app so you never miss an episode.

• 🍏 Learn more about Two Towns at twotownsciderhouse.com

What is a dirty soda—and why is everyone in Salem talking about it?

In this episode of Hustle Northwest, we sit down with two of the four founders of Floso Dirty Soda, Brad Reynoso and Karlee Flores. They share the story behind one of Salem’s fastest-growing drink spots, what exactly goes into a dirty soda (spoiler: it’s not alcohol!), and how they turned a fun idea with friends into a full-blown business.

From Brad’s background in construction and entrepreneurship to Karlee’s experience in branding, blogging, and working with national brands, this duo brings a killer mix of hustle and creativity to the table.

Whether you’re a Floso regular or just soda-curious, this episode gives a behind-the-scenes look at what it takes to build something unique, fun, and community-focused.

🎧 Listen in and find out what makes Floso such a hit—and why your kids are already obsessed.

#FlosoDirtySoda #HustleNorthwest #SalemOregon #SmallBusinessStory #DirtySodaExplained #EntrepreneurshipPNW

In this episode of Hustle Northwest, we sit down with Ryan Baugus, Doctor of Physical Therapy, Athletic Trainer, and founder of Headquarters Physical Therapy (HQPT). With clinics in Beaverton, Milwaukie, Tualatin, and Bend, Oregon, Ryan and his team are redefining how athletes and everyday people prevent injuries, manage pain, and optimize movement.

We cover:

✔️ How to stay ahead of injuries with proactive physical therapy

✔️ Pain management strategies that go beyond medication

✔️ The connection between mobility and performance for athletes at any level

✔️ Ryan’s experience working with NFL pros like Cooper Kupp, Stephon Gilmore, and Brandin Cooks

✔️ Why high-performance therapy isn’t just for elite athletes—it’s for anyone who wants to move better and hurt less

Whether you’re an athlete, a weekend warrior, or just someone who wants to feel better in your day-to-day life, this episode is packed with actionable insights on physical therapy, injury prevention, and pain management from one of Oregon’s top experts.

#PhysicalTherapy #PainManagement #SportsTherapy #Oregon #Beaverton #Milwaukie #Tualatin #Bend #HQPT #MoveBetter #StayInjuryFree #HustleNorthwest

In this episode of Hustle Northwest, we sit down with Sarah Ora, founder of Girls Gym PDX, Portland’s first female-focused MMA and self-defense gym, now celebrating its 20th anniversary. Sarah is a black belt in Brazilian Jiu-Jitsu, a former professional MMA fighter, and a dedicated coach who has spent decades empowering women through combat sports.

She shares her incredible journey, from learning martial arts in her front yard at 15 years old to stepping into the cage as a professional fighter, including her fight against UFC legend Miesha Tate. We dive into the mental toughness required for competition, the evolution of women’s MMA, and the life-changing confidence-building power of martial arts.

Sarah also discusses the challenges women faced breaking into the sport, how MMA has evolved over the years, and why training at Girls Gym is about more than just fighting—it’s about community, self-defense, and personal transformation.

If you’ve ever wanted to know what it takes to step into the cage, this episode is for you. 🔥👊

From humble food truck beginnings to upscale storefronts in Salem, Corvallis, and Eugene, Bo & Vine is redefining what a great burger should be. This isn’t just another fast-food joint—it’s a burger experience built on quality, creativity, and culture.

In this episode, we sit down with Bo & Vine’s founders—Matt, Mike, and branding mastermind Brian—to break down how they:

🔥 Went from a single food truck (“The Paddy Wagon”) to a thriving multi-location burger chain

🔥 Built a burger culture that keeps both customers and staff coming back

🔥 Survived and thrived through the brutal restaurant industry (including the pandemic)

🔥 Elevate the classic burger with next-level ingredients and customization

“There’s no limit to how wild or simple your burger can be.” - Matt

This one’s for food lovers, entrepreneurs, and anyone who appreciates a damn good burger.

🎧 Tap in and hear how Bo & Vine is flipping the script on burgers in the PNW.

#BoAndVine #HustleNorthwest #BurgerCulture #OregonEats #FoodiePodcast

Lexi McKay has been in the fashion game since she was slinging jeans at seven years old. Now, she runs Style House & Co. in Salem Oregon, a boutique she built from the ground up—debt-free—thanks to pure hustle. No loans, no shortcuts, just grinding.

We get into:

Dropping out of college and making it work anyway

Jumping from real estate to retail with zero safety net

Why customer experience actually matters in 2025

Hosting events, hat bars, and making shopping fun again

This one’s for anyone who’s ever thought about betting on themselves. Tap in. 🎧

check out style house website https://www.stylehouseandco.com/

#StyleHouseAndCo #SalemOregon #BoutiqueLife #WomenInBusiness #SmallBusiness #podcast

What does it take to turn a passion for fitness into a thriving business? In this episode of Hustle Northwest, we sit down with Ryan, the owner of Valley Strength and Fitness in Happy Valley, Oregon. Ryan shares his journey from a teenager obsessed with weightlifting to opening his own personal training gym in 2019.

We dive into:

💪 How he fell in love with bodybuilding and self-taught his way into the industry.

🏋️‍♂️ The grind of working at corporate gyms to save up for his own space.

😷 The unexpected challenges of running a gym during COVID-19—and how he kept the doors open.

📋 His philosophy on training, including the importance of proper form, tracking progress, and starting slow.

🥩 Why he recommends a high-protein, nutrient-dense diet for his clients.

Ryan keeps it real about the struggles, the wins, and what it actually takes to build a personal training business from the ground up. Whether you’re into fitness, entrepreneurship, or just love hearing inspiring stories, this one’s for you.

📢 Don’t forget to follow us for more stories from Oregon’s dreamers and doers!

#HustleNorthwest #FitnessJourney #OregonBusiness #PersonalTraining #Entrepreneurship

Check out Valley Strength and fitness website!

⁠⁠https://www.earnthosecarbs.com/home/⁠⁠